CBS Sports’ airing of the Dallas Cowboys-Indianapolis Colts on Sunday earned an overnight 15.8 rating/29 share in households, which the network says is the highest-rated NFL game on any network this season.
The number also marks CBS Sports’ best NFL regular-season performance since a 16.1/27 for an Indianapolis-Denver game in January of 2005.
In a press release, CBS Sports points out that Sunday’s game, which the network protected under the new flex scheduling plan, out-rated NBC’s Sunday night San-Diego-Denver telecast by 52%.
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