CBS, Imagine Television Form Partnership
CBS Corp. and Imagine Television Studios have entered into a co-financing and first-look agreement deal for scripted and unscripted television programming, and digital as well. The deal is for four years and covers the CBS Corp. properties CBS, CBS All Access and Showtime, and “non-CBS affiliated platforms,” said the principals.
CBS Corp. networks will have the first look at new Imagine Television series, with CBS Television Studios a production partner and worldwide distributor for programming produced as part of the agreement. Imagine will retain distribution rights in certain Asian territories, including China and Taiwan.
“I’ve been friends with Brian [Grazer, Imagine Entertainment chairman] for 30 years; he is one of the true creative geniuses in our business,” said Leslie Moonves, CBS Corp. chairman and CEO. “I have long admired the company that he and Ron [Howard] built, as well as the consistent artistry of their work. Imagine Television series always stand out for their quality, creativity and ability to connect with audiences. This agreement aligns our broadcast, pay cable and streaming businesses with a best-in-class partner, and represents another strategic opportunity to own and distribute more content across a dynamic television landscape.”
Related: CBS Extends Deal With Ianniello Through 2022
Imagine series include Fox’s Empire, Netflix’s Arrested Development, and National Geographic’s Genius, Mars and Breakthrough. This year, Imagine Television programming received 16 Emmy nominations, with Genius, about Albert Einstein, picking up 10.
“I am so excited for this partnership with Les, someone I deeply respect and admire, and with whom I share a decades-long friendship,” said Grazer. “For the past 30 years, the hallmark of Imagine’s success has been in cultivating storytellers to create aspirational, exciting and unique films and television series. We intend to sign exclusive overall deals with inventive talent, including writers and filmmakers, to create a modern content studio that values collaboration with autonomy.”
Imagine recently announced a $100 million co-financing deal with TVB Ventures for the development and production of television projects.
Broadcasting & Cable Newsletter
The smarter way to stay on top of broadcasting and cable industry. Sign up below
Michael Malone is content director at B+C and Multichannel News. He joined B+C in 2005 and has covered network programming, including entertainment, news and sports on broadcast, cable and streaming; and local broadcast television, including writing the "Local News Close-Up" market profiles. He also hosted the podcasts "Busted Pilot" and "Series Business." His journalism has also appeared in The New York Times, The L.A. Times, The Boston Globe and New York magazine.