Cartoon Network Launches ‘Redraw Your World’ Campaign
Music video features drum solo by 11-year-old Nandi Bushell
Cartoon Network today launched its Redraw Your World slogan with a music video featuring 11-year-old musician in residence Nandi Bushell.
The video, using animation and live actions features a drum solo by Bushell. Parent company Warner Bros. Global Kids, Young Adults and Classics unveiled the slogan during its upfront presentation.
“Nandi personifies Redraw Your World in every way possible – she’s fearless, passionate, and quite literally marches to the beat of her own drum,” said Tricia Melton, chief marketing officer, Warner Bros. Global Kids, Young Adults and Classics. “Redraw Your World is our ethos in everything that we do, and these are the words we hope that our audiences can be inspired by to redraw their world.”
Original music for the Redraw Your World promo featuring Bushell is entitled, Drawsticks, and was written, produced, and engineered by composers and artists, Brain and Melissa.
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Jon has been business editor of Broadcasting+Cable since 2010. He focuses on revenue-generating activities, including advertising and distribution, as well as executive intrigue and merger and acquisition activity. Just about any story is fair game, if a dollar sign can make its way into the article. Before B+C, Jon covered the industry for TVWeek, Cable World, Electronic Media, Advertising Age and The New York Post. A native New Yorker, Jon is hiding in plain sight in the suburbs of Chicago.