Carat USA, a top 10 U.S. advertiser with $5.2 billion in billings, has signed a long-term deal with Nielsen for its Monitor-Plus service.
Monitor Plus provides a variety of ad agency-targetted services, including spot tracking and spending information.
Nielsen says Carat joins other recent sign-ups. Other recent agency wins include Dailey & Associates, Crispin Porter Bogusky, The Vidal Partnership, Colle+McVoy, and Zubi Advertising.
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