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Cable viewership on the rise

Cable viewership in prime time increased 11.2% in 2001, adding 2.8 million
new homes, according to a Cabletelevision Advertising Bureau analysis of Nielsen
Media Research data.

In the fourth quarter, 3 million more viewers watched cable networks than the
year before.

Broadcast networks saw their prime time audiences fall
6.8% in 2001, losing 2.1 million homes.