The Cabletelevision Advertising Bureau said Tuesday that it expects year-over-year ad-sales growth for national cable networks in 2009 to rise 1.8% from 2008, to some $18.7 billion in total.
The cable-advertising group said that figure would be some $330 million more than 2008's total of $18.4 billion in overall cable ad-sales. In a release, the CAB also called the uptick "significant in an environment of across-the-board ad-sales declines among all other major U.S. media."
According to CAB, the overall ad sector saw double-digit declines of 13% to 15% year over year.
"As 2009 ad budgets were under intense scrutiny, we did a lot of work with agencies and advertisers on cable's gains in original programming, ratings and reach analysis and multiscreen insights," CAB CEO Sean Cunnigham said in a statement. "So having cable's branded networks counted on even more heavily by 2009 national advertisers was extremely gratifying."
Click here for the full story at Multichannel.com
The television industry's top news stories, analysis and blogs of the day.
Thank you for signing up to Next TV. You will receive a verification email shortly.
There was a problem. Please refresh the page and try again.