In the most recent incident, Kempczinski sent a text message to Chicago Mayor Lori Lightfoot about the shooting deaths of two children in the city. In the text message, he said the parents had “failed those kids.”
Allen had sued McDonald’s in May seeking $10 billion while charging racial discrimination. According to the complaint, McDonald’s intentionally discriminated against Allen’s Entertainment Studios and Weather Group through a pattern of racial stereotyping and refusals to advertise on Allen’s media outlets.
Allen’s open letter was messengered to McDonald’s board of directors Friday.
"McDonald’s President & CEO Chris Kempczinski Perpetuates Toxic Racist Culture with Latest Revealed Comments and Must Be Fired Immediately!” is the headline on the letter.
Allen writes that: “The Racial discrimination must stop now!!! McDonald’s horrible, racist culture is indefensible and unacceptable. The headlines below and many others prove that you are not doing your jobs and you continue to perpetuate and support racism.”
In addition to the headline about the Chicago text, Allen highlights three racial discrimination suits against the burger chain, including his own.
“Even under all this scrutiny, the racist behavior continues. As we sit here today, the presiding judge in our $10 billion racial discrimination lawsuit against McDonald’s has set a trial date and the case has entered the discovery phase and we are highly confident much more will be revealed,” he said calling on the board to remove Kempczinski.
“Remove Chris Kempczinski from his role as president & CEO now or resign yourselves because you are on the wrong side of history,” Allen said.
Jon has been business editor of Broadcasting+Cable since 2010. He focuses on revenue-generating activities, including advertising and distribution, as well as executive intrigue and merger and acquisition activity. Just about any story is fair game, if a dollar sign can make its way into the article. Before B+C, Jon covered the industry for TVWeek, Cable World, Electronic Media, Advertising Age and The New York Post. A native New Yorker, Jon is hiding in plain sight in the suburbs of Chicago.
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