Bob Pederson, VP of on-air, at Comedy Central, has been named senior VP and creative director of on-air brand creative.
Pederson, who had been heading up on-air branding, adds network broadcast design and cross-channel promotion to his responsibilities.
He will also expand product placement on the channel, and oversee off-air projects including the Comedy Central/MTVN upfronts.
Pederson's resume includes creative director of on-air for Lifetime and stints at Disney and FX.
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