Bounce TV Lines Up Philly's WMCN

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Comcast subscribers in the cable giant's home market of Philadelphia will be able to watch the African American multicast network Bounce TV starting April 25.

Lenfest Broadcasting's independent WMCN will air Bounce on channel 44.2, and Comcast will run it on its channel 262. WMCN bills itself as "Your Independent Infomercial Marketing Station" on its website.

"We are very grateful to Comcast Cable for enabling Bounce TV to reach our underserved African American community in Philadelphia with targeted, culturally relevant and entertaining programming," said Martin Luther King III, a member of Bounce TV's founding group and board of directors.

Bounce TV targets African Americans between the ages of 25-54 with a mix of movies, live sports, documentaries, specials, faith-based programs, off-net series and originals.

Growing its distribution nationwide, Bounce partnered with Fox-owned WUTB Baltimore and KCOP Los Angeles in recent weeks.

Michael Malone
Michael Malone

Michael Malone is content director at B+C and Multichannel News. He joined B+C in 2005 and has covered network programming, including entertainment, news and sports on broadcast, cable and streaming; and local broadcast television, including writing the "Local News Close-Up" market profiles. He also hosted the podcasts "Busted Pilot" and "Series Business." His journalism has also appeared in The New York Times, The L.A. Times, The Boston Globe and New York magazine.