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'Be Pop Cultured' Is New E! Slogan

E! News, part of NBCUniversal’s E! cable network, is launching a new marketing campaign using the theme “Be Pop Cultured.”

The campaign, running on multiple platforms, offers humor questions that test viewers’ knowledge of what’s going on in music and entertainment.

“If you think Belieber is a typo, you need to Be Pop Cultured” reads one of the promos.

Related: NBCU, Snapchat Forge Content, Ad Deal

The campaign will also exist on the TV within daily news flashes on the network, and receive cross-company NBCUniversal support through video spots and talent social efforts. 

Fans will soon be able to access their very own E! emojis ( “E!ojis”) via the App Store and Google Play allowing users to share familiar pop culture moments and objects with their friends.

Related: NBCUniversal Acquires Exclusive Rights to 'Harry Potter' Film Franchise

Book store chain Barnes & Noble just wrapped up its own in-store campaign that urged consumers to “Get Pop Cultured.”

Jon Lafayette
Jon Lafayette

Jon has been business editor of Broadcasting+Cable since 2010. He focuses on revenue-generating activities, including advertising and distribution, as well as executive intrigue and merger and acquisition activity. Just about any story is fair game, if a dollar sign can make its way into the article. Before B+C, Jon covered the industry for TVWeek, Cable World, Electronic Media, Advertising Age and The New York Post. A native New Yorker, Jon is hiding in plain sight in the suburbs of Chicago.