Maryann Balbo has been named general manager at WHDF Huntsville, which is owned by Lockwood Broadcast Group. Her appointment is effective immediately. She was director of marketing and digital at WTVD Raleigh, and previously worked at the Tampa Bay Times and WNCN Raleigh.
WHDF is the CW affiliate in DMA No. 79.
"I've known Maryann for years and she is a true asset to the broadcast industry and will be for WHDF," said Gerald Walsh, VP of Lockwood Broadcast Group.
Balbo's experience also includes a stint at Time Warner Cable's News 14 in North Carolina.
"I couldn't be more excited to join the WHDF and Lockwood Broadcast Group team," said Balbo. "An experienced and talented staff with trusted programming is a perfect fit for my style. I look forward to continuing to build on the extraordinary momentum already in place."
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Michael Malone, senior content producer at B+C/Multichannel News, covers network programming, including entertainment, news and sports on broadcast, cable and streaming; and local broadcast television. He hosts the podcasts Busted Pilot, about what’s new in television, and Series Business, a chat with the creator of a new program, and writes the column “The Watchman.” He joined B+C in 2005. His journalism has also appeared in The New York Times, The Philadelphia Inquirer, Playboy and New York magazine.