Anthem’s Game Plus Checks Into Chess With Three-Hour Block
Signs programming partnership with Chess.com
Game Plus, a subsidiary of Anthem Sports & Entertainment that focuses on live sports and wagering content, is moving into the chess business through a programming partnership with Chess.com.
Starting June 4, Game Plus will air a three-hour block starting with Chess.com Presents Chess Moves at 9 p.m. ET. The show will discuss playing tips for beginners, advanced strategies, features and speed games.
Following Chess.com Presents Chess Moves will be two hours of classic coverage from the Chess.com archives featuring championship matches and legendary players like Magnus Carlsen, Hikaru Nakamura, Fabiano Caruana and Anish Giri.
Anthem says this is the first time chess-themed content has been featured prominently on a weekly basis on primetime television in North America.
“Chess has such a great history and continues to grow in popularity generation after generation,” said Chad Midgley, VP of content for Anthem. “Chess.com is the leading purveyor of chess in the online landscape, ushering the game into the digital age on a global scale and attracting new passionate players every single day. By adding chess to our lineup, we hope that it will encourage and inspire viewers to get on the board and discover all of the skills, strategies, and magic that makes the game so special.”
Game Plus is carried by operators including Altice USA’s Optimum and Suddenlink, RCN and Buckeye Cable. Chess content joins live sports wagering content, esports coverage, fantasy sports, gaming news and information, high stakes poker, live action sports, wrestling and fast-paced, action driven shows and lifestyle programming on the channel.
“I’m excited to see our chess media distribution continue to expand and our partnership with Game Plus is a huge new step forward for us,” said Chess.com CEO Erik Allebest. “The Chess Moves programming concept is amazing and I can’t wait to watch.”
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Jon has been business editor of Broadcasting+Cable since 2010. He focuses on revenue-generating activities, including advertising and distribution, as well as executive intrigue and merger and acquisition activity. Just about any story is fair game, if a dollar sign can make its way into the article. Before B+C, Jon covered the industry for TVWeek, Cable World, Electronic Media, Advertising Age and The New York Post. A native New Yorker, Jon is hiding in plain sight in the suburbs of Chicago.
By Kent Gibbons