Anthem Sports & Entertainment Names Deborah Cuffaro Senior VP, Ad Sales

Deborah Cuffaro
Deborah Cuffaro (Image credit: Anthem Sports & Entertainment)

Anthem Sports & Entertainment said it named Deborah Cuffaro as senior VP, advertising sales.

Cuffaro will lead a new sales team for Anthem’s U.S. linear channels and spearhead sponsorship’s for properties including Impact Wrestling and Invicta FC. 

She reports to Anthony Cicione, president of entertainment at Anthem.

Cuffaro had been senior VP of performance media at Ovation TV. She joins former Ovation sales execs Edward Forman and Martin O’Neill, who recently joined Anthem’s New York sales office.

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“Deborah Cuffaro has a proven track record of creating and implementing successful strategies that have always resulted in growth and increased revenue,” Cicione said. “She’s a skilled leader who lives by the motto, ‘Never be outworked.’ We are excited to have Deborah, Edward and Martin all onboard. All three of them will be vital additions to Anthem’s advertising efforts.”

Jon Lafayette

Jon has been business editor of Broadcasting+Cable since 2010. He focuses on revenue-generating activities, including advertising and distribution, as well as executive intrigue and merger and acquisition activity. Just about any story is fair game, if a dollar sign can make its way into the article. Before B+C, Jon covered the industry for TVWeek, Cable World, Electronic Media, Advertising Age and The New York Post. A native New Yorker, Jon is hiding in plain sight in the suburbs of Chicago.