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Annecchino Named President of ViacomCBS Nets Int’l

ViacomCBS
Raffaele Annecchino (Image credit: ViacomCBS)

ViacomCBS named Raffaele Annecchino president and CEO of ViacomCBS Networks International, effective immediately.

Annecchino, who had been president of ViacomCBS Networks Europe, Middle East, Africa and Asia, succeeds David Lynn, who will be leaving the company after 24 years following a transitional period.

“Raffaele is an entrepreneurial, results-oriented leader with a proven ability to transform businesses and drive growth across diverse markets,” said ViacomCBS CEO Bob Bakish. “In recent years, Raffaele has taken on increased responsibility, demonstrating strategic and operational expertise that extends across a wide variety of geographies and platforms. His experience in expanding ViacomCBS’s international footprint, forging key partnerships and accelerating our push into mobile and digital platforms will be critical to building on our leadership positions across Europe, Latin America and Asia and realizing our global ambitions.”

Prior to joining MTV Networks International in 1997, Annecchino held positions at Turner International, Cartoon Network and CNN.

“It’s an honor to step into this role and help continue ViacomCBS’s strong momentum around the world,” said Annecchino. “We have an exciting opportunity to broaden the company’s reach through new, innovative distribution channels and partnerships, and I look forward to working with Bob and the rest of the team to execute against our growth initiatives.”

Jon has been business editor of Broadcasting+Cable since 2010. He focuses on revenue-generating activities, including advertising and distribution, as well as executive intrigue and merger and acquisition activity. Just about any story is fair game, if a dollar sign can make its way into the article. Before B+C, Jon covered the industry for TVWeek, Cable World, Electronic Media, Advertising Age and The New York Post. A native New Yorker, Jon is hiding in plain sight in the suburbs of Chicago.