Singer Avril Lavigne will supply animated shorts to the Anime Network for mobile applications as part of a multimedia promotion for her new CD, "The Best Damn Thing."
Lavigne is using both manga (essentially Japanese comic books/graphic novels) and anime (the Japanese-inspired animation technique) to promote the release, penning her own graphic novel and creating the shorts.
Anime Network is a video on demand network available to some 40 million households. Parent ADV Films will get broadcast and mobile distribution rights to the shorts.
The television industry's top news stories, analysis and blogs of the day.
Thank you for signing up to Next TV. You will receive a verification email shortly.
There was a problem. Please refresh the page and try again.