Andrew Schneider Named President of Genvid Entertainment

By Jon Lafayette
( Broadcasting & Cable )
last updated

Exec also becomes CMO of Genvid Holdings

Andrew Schneider Genvid
Andrew Schneider (Image credit: Genvid Entertainment)

Digital entertainment and games executive Andrew Schneider was named president of Genvid Entertainment and CMO of its parent company Genvid Holdings.

Schneider, was previously CMO for Fox Bet & PokerStars USA, a division of Flutter Entertainment.

“Andy’s deep experience in streaming, games, and entertainment will be invaluable in his two mission-critical roles as we continue to expand both sides of our business,” said Jacob Navok, CEO and co-founder of Genvid Holdings. “Andy will be instrumental in helping us fulfill our vision of launching all-new experiences that merge lean-back entertainment with lean-in, interactive content.”

Before Fox Bet, Schneider was senior VP of marketing for Disney Streaming Services.

“Genvid is establishing a whole new entertainment genre allowing fans to help shape and influence new stories involving worlds and characters they love,” Schneider said. “The opportunity to work with the talented entrepreneurs at Genvid and a roster of beloved franchises to establish MILEs in the hearts and minds of consumers worldwide is exhilarating.” ■

Jon Lafayette
Jon Lafayette

Jon has been business editor of Broadcasting+Cable since 2010. He focuses on revenue-generating activities, including advertising and distribution, as well as executive intrigue and merger and acquisition activity. Just about any story is fair game, if a dollar sign can make its way into the article. Before B+C, Jon covered the industry for TVWeek, Cable World, Electronic Media, Advertising Age and The New York Post. A native New Yorker, Jon is hiding in plain sight in the suburbs of Chicago.