Allen Media's HBCU Go Sets 3-Hour Sports Kickoff Show

North Carolina A&T defensive end Devin Harrell (50) reaches for the Alcorn State quarterback during the first quarter of an NCAA college football game in the Celebration Bowl on December 21, 2019, at Mercedes-Benz Stadium.
(Image credit: Austin McAfee/Icon Sportswire via Getty Images)

Ahead of its inaugural season airing college football games, Allen Media Group’s HBCU Go will present the The HBCU Go Sports Kickoff Show.

The three-hour special will air live on Sept. 3 from the Pro Football Hall of Fame in Canton, Ohio.

The show will feature athletes and entertainers including Deion Sanders, Doug Williams, Troy Vincent, Carl Francis, Will Packer, Tracey Edmonds, and Keisha Knight Pulliam.

HBCU Go, acquired by Allen last year, serves the 107 Historically Black Colleges and Universities. HBCU Go has deals with the Southwestern Athletic Conference and the Central Intercollegiate Athletic Conference that gives it cable, linear, streaming broadcast, VOD and pay-per-view rights to NCAA Division 2 HBCU sporting events. 

In addition to HBCU Go, the special will be available on Allen platforms theGrio, Sports.TV and Local Now. It will also air on TV stations carrying the games under a syndication deal with Allen Media.

The HBCU Go Sports Kickoff Show is sponsored by Procter & Gamble’s Head and Shoulders, Gillette, Honda, AT&T and Stellantis.

During the program, HBCU Sports analyst Charlie Neal, color commentator Jon Kelley and sideline reporter Ashley Holder will provide insights about the HBCU conference and a preview of what they expect this season. ■

Jon Lafayette

Jon has been business editor of Broadcasting+Cable since 2010. He focuses on revenue-generating activities, including advertising and distribution, as well as executive intrigue and merger and acquisition activity. Just about any story is fair game, if a dollar sign can make its way into the article. Before B+C, Jon covered the industry for TVWeek, Cable World, Electronic Media, Advertising Age and The New York Post. A native New Yorker, Jon is hiding in plain sight in the suburbs of Chicago.