A+E Works With Ad Client GSK To Produce Meningitis B Awareness Film

By Jon Lafayette
( Broadcasting & Cable )
published

Short features Soleil Moon Frye, Melissa Joan Hart

Soleil Moon Frye A+E
Soleil Moon Frye hosts the short film (Image credit: A+E)

A+E Networks has worked with GSK to produce a short film aimed at generating awareness for meningitis B.

The film is called I Never Thought to Ask: A Mom’s Quest for Answers, and features Soleil Moon Frye and Melissa Joan Hart as well as medical experts and people impacted by the condition.

Frye, a mother of four children, is passionate about the topic and is advocating to empower parents to talk with their teen’s doctor about meningitis B and vaccination, A+E said.

The film has its premiere on Lifetime’s digital platforms on Tuesday. After that, it will appear on the Lifetime cable network starting June 25.

The film, I Never Thought to Ask: A Mom’s Quest for Answers, is sponsored by GSK as part of the Ask2BSure campaign.

Jon Lafayette
Jon Lafayette

Jon has been business editor of Broadcasting+Cable since 2010. He focuses on revenue-generating activities, including advertising and distribution, as well as executive intrigue and merger and acquisition activity. Just about any story is fair game, if a dollar sign can make its way into the article. Before B+C, Jon covered the industry for TVWeek, Cable World, Electronic Media, Advertising Age and The New York Post. A native New Yorker, Jon is hiding in plain sight in the suburbs of Chicago.