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ADVERTISING/MARKETING/ PUBLIC RELATIONS

Janet Bescoby, senior VP, director of planning, Pacific region, Initiative Media, Los Angeles, joins Bates USA, as senior VP, media director, Irvine, Calif.

Appointments at Icon International, Stamford, Conn.: Thomas A. Bartholomew, director, local broadcast, named VP, media; Carol N. Schubach, associate director, local broadcast, named co-director, local broadcast.