Ad spending in the first half of 2003 rose 2.8% to almost $47 billion,
according to Nielsen Media Research’s Monitor-Plus ad-tracking service.
The biggest gainer on a percentage basis was Hispanic TV, up 19% to $1.2
The biggest gainer in terms of dollar volume for the half was national
magazines, which posted a gain of $800 million, or 14%, to $7 billion.
Spot TV was up 4% to $10 billion, while network TV was down 4% to $10.4
billion, due in part to lack of Olympic Games money.
Barter syndication was down 4% to $1.4 billion, while cable dropped 5% to
$6.4 billion, according to the Nielsen numbers.
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