John Cassillo, Analyst and Contributor TV[R]EV

John Cassillo is an analyst and contributor with TV[R]EV.

Latest articles by John Cassillo, Analyst and Contributor TV[R]EV

Sara Takanashi of Team Japan jumps during Women's Ski Jumping Normal Hill Official Training 2 at Zhangjiakou National Ski Jumping Centre on February 4, 2022 in Beijing, China.

TV By the Numbers: Winter Olympics Win Watch-Time Gold

By John Cassillo, Analyst and Contributor TV[R]EV published

With insights from iSpot.tv & Vizio’s Inscape

Programming
Travis Kelce #87 of the Kansas City Chiefs runs with the ball as Germaine Pratt #57 and Chidobe Awuzie #22 of the Cincinnati Bengals defend in the AFC Championship Game at Arrowhead Stadium on January 30, 2022 in Kansas City, Missouri.

TV By the Numbers: NFL Conference Championships Deliver Watch-Time, Impressions Wins

By John Cassillo, Analyst and Contributor TV[R]EV published

With insights from iSpot.tv & Vizio’s Inscape

Programming
Brandon Powell #19 of the Los Angeles Rams returns a punt against the Tampa Bay Buccaneers during the first half in the NFC Divisional Playoff game at Raymond James Stadium on January 23, 2022 in Tampa, Florida.

TV By the Numbers: NFL Playoffs Bag Big Weekends for NBC, CBS

By John Cassillo, Analyst and Contributor TV[R]EV published

With insights from iSpot.tv & Vizio’s Inscape

Programming
Ke'Shawn Vaughn #21 of the Tampa Bay Buccaneers runs with the ball against the Philadelphia Eagles during the second quarter in the NFC Wild Card Playoff game at Raymond James Stadium on January 16, 2022 in Tampa, Florida.

TV By the Numbers: NFL Playoffs Power TV Watch-Time Win

By John Cassillo, Analyst and Contributor TV[R]EV published

With insights from iSpot.tv & Vizio’s Inscape

Programming
Rashad Fenton #27 of the Kansas City Chiefs upends Austin Ekeler #30 of the Los Angeles Chargers during the second half of a game at SoFi Stadium on December 16, 2021 in Inglewood, California.

TV By the Numbers: What Were Audiences Watching Most in 2021?

By John Cassillo, Analyst and Contributor TV[R]EV published

With insights from iSpot.tv & Vizio’s Inscape

Programming
Quarterback Bryce Young of the Alabama Crimson Tide is chased out of the pocket by Ahmad Gardner of the Cincinnati Bearcats during the Goodyear Cotton Bowl Classic for the College Football Playoff semifinal game on December 31, 2021 in Arlington, Texas.

TV By the Numbers: College Football Kicks Off New Year With a Bang

By John Cassillo, Analyst and Contributor TV[R]EV published

With insights from iSpot.tv & Vizio’s Inscape

Programming
Kenny Golladay #19 of the New York Giants catches the ball and is tackled by Anthony Brown #30 of the Dallas Cowboys during the fourth quarter at MetLife Stadium on December 19, 2021 in East Rutherford, New Jersey.

TV By the Numbers: Fox’s Football Focus Delivers Watch-Time Win

By John Cassillo, Analyst and Contributor TV[R]EV published

With insights from iSpot.tv & Vizio’s Inscape

Programming
Eric Lloyd (left) and Tim Allen in 'The Santa Clause'

TV By the Numbers: Holiday Movies Fuel Freeform’s Watch-Time Windfall

By John Cassillo, Analyst and Contributor TV[R]EV published

With insights from iSpot.tv & Vizio’s Inscape

Programming
Trey Sanders #6 of the Alabama Crimson Tide carries the ball as Nakobe Dean #17 of the Georgia Bulldogs defends during the second half of the SEC Championship game at Mercedes-Benz Stadium on Dec. 4, 2021 in Atlanta, Georgia.

TV By the Numbers: College Championships Propel CBS Impressions, Watch-Time Wins

By John Cassillo, Analyst and Contributor TV[R]EV published

With insights from iSpot.tv & Vizio’s Inscape

Programming
Dancers pose for a picture ahead of Macy's Thanksgiving Day Parade in New York City, New York on Nov. 25, 2021. - This year marks the 95th annual parade.

TV By the Numbers: Thanksgiving Parade Floats Near Impressions, Watch-Time Leads

By John Cassillo, Analyst and Contributor TV[R]EV published

With insights from iSpot.tv & Vizio’s Inscape

Programming
Hunter Henry #85 of the New England Patriots makes a catch over Erik Harris #23 of the Atlanta Falcons in the third quarter at Mercedes-Benz Stadium on Nov. 18, 2021 in Atlanta, Georgia.

TV By the Numbers: Fox and Football Nab TV Watch-Time Lead

By John Cassillo, Analyst and Contributor TV[R]EV published

With insights from iSpot.tv & Vizio’s Inscape

Programming
Merritt Patterson and Jon Ecker in Hallmark's 'Gingerbread Miracle'

TV By the Numbers: Holidays Heating Up on Hallmark

By John Cassillo, Analyst and Contributor TV[R]EV published

With insights from iSpot.tv & Vizio’s Inscape

Programming
Kevin Costner as John Dutton in Paramount Network's 'Yellowstone'

TV By the Numbers: Yellowstone Makes TV Watch-Time Land Grab

By John Cassillo, Analyst and Contributor TV[R]EV published

With insights from Vizio’s Inscape and iSpot.tv

Programming
Adam Duvall #14 of the Atlanta Braves hits a grand slam home run against Framber Valdez (not pictured) of the Houston Astros during the first inning in Game Five of the World Series at Truist Park on Oct. 31, 2021 in Atlanta, Georgia.

TV By the Numbers: Live Sports Are a Home Run for Fox

By John Cassillo, Analyst and Contributor TV[R]EV published

With insights from Vizio’s Inscape and iSpot.tv

Programming
MyCole Pruitt #85 of the Tennessee Titans catches a touchdown pass in the first quarter against the Kansas City Chiefs in the game at Nissan Stadium on Oct. 24, 2021 in Nashville, Tennessee.

TV By the Numbers: MLB Playoffs a Hit for Cable Networks TBS & FS1

By John Cassillo, Analyst and Contributor TV[R]EV published

With insights from Vizio’s Inscape and iSpot.tv

Programming
Mookie Betts #50 of the Los Angeles Dodgers steals second base against Brandon Crawford #35 of the San Francisco Giants during the sixth inning in game 5 of the National League Division Series at Oracle Park on Oct. 14, 2021 in San Francisco, California.

TV By the Numbers: MLB Playoffs a Home Run for TBS; CBS Rides Football Doubleheaders to TV Ad Impressions Win

By John Cassillo, Analyst and Contributor TV[R]EV published

With insights from Vizio’s Inscape and iSpot.tv

Programming
Justin Herbert #10 of the Los Angeles Chargers is sacked by Myles Garrett #95 and Malik McDowell #58 of the Cleveland Browns during the third quarter at SoFi Stadium on Oct. 10, 2021 in Inglewood, California.

TV By the Numbers: NBC, NFL Win Weekly Watch-Time War; CBS, College Football Corral TV Ad Impressions Win

By John Cassillo, Analyst and Contributor TV[R]EV published

With insights from Vizio’s Inscape and iSpot.tv

Programming
Tom Brady #12 of the Tampa Bay Buccaneers looks to pass against the New England Patriots at Gillette Stadium on Oct. 3, 2021 in Foxborough, Massachusetts.

TV By the Numbers: NBC Teams with Football To Win Network Watch-Time Battle; CBS, Alabama Football and the NFL Take Ad Impressions Title

By John Cassillo, Analyst and Contributor TV[R]EV published

With insights from Vizio’s Inscape and iSpot.tv

Programming
Lamar Jackson #8 of the Baltimore Ravens dives into the end zone for a touchdown past the tackle of Michael Danna #51 of the Kansas City Chiefs during the fourth quarter at M&T Bank Stadium on Sept. 19, 2021 in Baltimore, Maryland.

TV By the Numbers: NBC Takes Weekly Watch-Time, While CBS Wins Impressions Battle

By John Cassillo, Analyst and Contributor TV[R]EV published

With insights from Vizio’s Inscape and iSpot.tv

Programming
Kendall Fuller #29 of the Washington Football Team and Kenny Golladay #19 of the New York Giants unable to gain control of the ball during the third quarter at FedExField on Sept. 16, 2021 in Landover, Maryland.

TV By the Numbers: Football Scores Again for Watch-Time, Impressions

By John Cassillo, Analyst and Contributor TV[R]EV published

With insights from Vizio’s Inscape and iSpot.tv

Programming
Amari Cooper #19 of the Dallas Cowboys catches a touchdown pass against Ross Cockrell #43 of the Tampa Bay Buccaneers during the third quarter at Raymond James Stadium on Sept. 9, 2021 in Tampa, Florida.

TV By the Numbers: Week One NFL Action Touts Watch-Time, Impressions Leads

By John Cassillo, Analyst and Contributor TV[R]EV published

With insights from Vizio’s Inscape and iSpot.tv

Programming
Graham Mertz #5 of the Wisconsin Badgers looks to pass during the first half against the Penn State Nittany Lions at Camp Randall Stadium on Sept. 4, 2021 in Madison, Wisconsin.

TV By the Numbers: College Football Scores Watch-Time, Impressions Wins for Week One

By John Cassillo, Analyst and Contributor TV[R]EV published

With insights from Vizio’s Inscape and iSpot.tv

Programming
Hurricane Ida as seen from the International Space Station on Aug. 29, 2021

TV By the Numbers: Weather Watch-Time, Impressions Rise with Hurricane Coverage

By John Cassillo, Analyst and Contributor TV[R]EV published

With insights from Vizio’s Inscape and iSpot.tv

Programming
Wide receiver Cade Johnson #88 of the Seattle Seahawks in action against the Denver Broncos during an NFL preseason game at Lumen Field on Aug. 21, 2021 in Seattle, Washington.

TV By the Numbers: Football and Fox News Score TV Watch-Time Wins

By John Cassillo, Analyst and Contributor TV[R]EV published

With insights from Vizio’s Inscape and iSpot.tv

Programming
Brontae Harris #35 of the Los Angeles Rams tackles Tyron Johnson #83 of the Los Angeles Chargers during the first quarter during the preseason game at SoFi Stadium on Aug. 14, 2021 in Inglewood, California.

TV By the Numbers: Preseason NFL Games Score Watch-Time Win on TV

By John Cassillo, Analyst and Contributor TV[R]EV published

With insights from Vizio’s Inscape and iSpot.tv

Programming
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