John Cassillo, Analyst and Contributor TV[R]EV

John Cassillo is an analyst and contributor with TV[R]EV.

Latest articles by John Cassillo, Analyst and Contributor TV[R]EV

Athletes compete in the Women's Marathon Final on day fifteen of the Tokyo 2020 Olympic Games at Sapporo Odori Park on Aug. 7, 2021 in Sapporo, Japan.

TV By the Numbers: NBC, Olympics Run Away With Impressions, Watch-Time Lead

By John Cassillo, Analyst and Contributor TV[R]EV published

With insights from Vizio’s Inscape and iSpot.tv

Programming
Caeleb Dressel of Team United States competes in the Men's 100m Butterfly Final at Tokyo Aquatics Centre on July 31, 2021 in Tokyo, Japan.

TV By the Numbers: NBC & Olympics Atop Podium for Watch-Time, TV Ad Impressions

By John Cassillo, Analyst and Contributor TV[R]EV published

With insights from Vizio’s Inscape and iSpot.tv

Programming
Swimmers compete in the Women's 100m Individual butterfly semfinal on day two of the Tokyo 2020 Olympic Games at Tokyo Aquatics Centre on July 25, 2021 in Tokyo, Japan.

TV By the Numbers: Olympics Win Gold for Watch-Time, TV Ad Impressions

By John Cassillo, Analyst and Contributor TV[R]EV published

With insights from Vizio’s Inscape and iSpot.tv

Programming
U.S. golfer Collin Morikawa tees off on the 18th during his final round on day 4 of The 149th British Open Golf Championship at Royal St George's, Sandwich in south-east England on July 18, 2021.

TV By the Numbers: British Open, NBA Finals Vie for Watch Time, Ad Impressions

By John Cassillo, Analyst and Contributor TV[R]EV published

With insights from Vizio’s Inscape and iSpot.tv

Programming
Giannis Antetokounmpo #34 of the Milwaukee Bucks drives to the basket against Jae Crowder #99 of the Phoenix Suns during the second half in Game Three of the NBA Finals at Fiserv Forum on July 11, 2021 in Milwaukee, Wisconsin.

TV By the Numbers: NBA Finals Fly High Atop Watch-Time, TV Ad Impressions Rankings

By John Cassillo, Analyst and Contributor TV[R]EV published

With insights from Vizio’s Inscape and iSpot.tv

Programming
Paul George #13 of the LA Clippers drives against Jae Crowder #99 of the Phoenix Suns during the second half in Game Six of the Western Conference Finals at Staples Center on June 30, 2021 in Los Angeles

TV By the Numbers: NBA Playoffs Rule Watch-Time, TV Ad Impressions Once Again

By John Cassillo, Analyst and Contributor TV[R]EV published

With insights from Vizio’s Inscape and iSpot.tv

Programming
Simone Biles competes on the balance beam during the Women's competition of the 2021 U.S. Gymnastics Olympic Trials at America’s Center on June 27, 2021 in St Louis, Missouri.

TV By the Numbers: NBA Playoffs, Olympic Trials Set Pace for Watch-Time, TV Ad Impressions

By John Cassillo, Analyst and Contributor TV[R]EV published

With insights from Vizio’s Inscape and iSpot.tv

Programming
James Harden #13 of the Brooklyn Nets tries to get past Pat Connaughton #24 of the Milwaukee Bucks during game seven of the Eastern Conference second round at Barclays Center on June 19, 2021 in the Brooklyn borough of New York City.

TV By the Numbers: NBA, U.S. Open Soar in Watch-Time, TV Ad Impressions

By John Cassillo, Analyst and Contributor TV[R]EV published

With insights from Vizio’s Inscape and iSpot.tv

Programming
Joel Embiid #21 of the Philadelphia 76ers strips the ball from Danilo Gallinari #8 of the Atlanta Hawks during the second half of game 3 of the Eastern Conference Semifinals at State Farm Arena on June 11, 2021 in Atlanta, Georgia.

TV By the Numbers: NBA Still Dominant, But College Baseball’s Also a Home Run for ESPN Watch-Time and Impressions

By John Cassillo, Analyst and Contributor TV[R]EV published

With insights from Vizio’s Inscape and iSpot.tv

Programming
Matisse Thybulle #22 of the Philadelphia 76ers elevates for a dunk during the first quarter against the Washington Wizards during Game Five of the Eastern Conference first round series at Wells Fargo Center on June 2, 2021 in Philadelphia, Pennsylvania.

TV By the Numbers: NBA Playoffs Pay Off With Ad Impressions, Watch Time

By John Cassillo, Analyst and Contributor TV[R]EV published

With insights from Vizio’s Inscape and iSpot.tv

Programming
HBO Max's 'Friends: Reunion'

How Did HBO Max Promote Tune-In for the 'Friends' Reunion?

By John Cassillo, Analyst and Contributor TV[R]EV published

iSpot data shows 'Friends' remains one of the top programs for delivering TV ad impressions

Programming
JaMychal Green #0 of the Denver Nuggets is fouled by Robert Covington #23 of the Portland Trail Blazers in the third quarter during Round 1, Game 4 of the 2021 NBA Playoffs at Moda Center on May 29, 2021 in Portland, Oregon.

TV By the Numbers: NBA Playoffs a Slam Dunk for Watch-Time, TV Ad Impressions

By John Cassillo, Analyst and Contributor TV[R]EV published

With insights from Vizio’s Inscape and iSpot.tv

Programming
Paul George #13 of the LA Clippers reacts as he is called for an offensive foul as he drives to the basket between Dorian Finney-Smith #10 and Tim Hardaway Jr. #11 of the Dallas Mavericks during the fourth quarter in a 113-103 Mavericks win during game one of the Western Conference first round series at Staples Center on May 22, 2021 in Los Angeles, California.

TV By the Numbers: NBA Is Tops in Watch-Time, Ad Impressions

By John Cassillo, Analyst and Contributor TV[R]EV last updated

With insights from Vizio’s Inscape and iSpot.tv

Programming
Pictured: (l-r) Kenan Thompson as Uncle Ben, host Dave Chappelle as the "Allstate guy", and Pete Davidson as Count Chocula during the "Uncle Ben" sketch on Saturday, Nov. 7, 2020

'SNL' Thrives in Politically Charged 2020

By John Cassillo, Analyst and Contributor TV[R]EV published

Programming
Drake Caggiula #91 of the Chicago Blackhawks (L) scores a first period goal against Robin Lehner #90 of the Vegas Golden Knights in Game Four of the Western Conference First Round during the 2020 NHL Stanley Cup Playoffs at Rogers Place on Aug. 16, 2020 in Edmonton, Alberta, Canada.

TV By the Numbers: Aug. 10-16

By John Cassillo, Analyst and Contributor TV[R]EV published

Stanley Cup Playoffs lead time spent watching, while NBA generates most ad impressions

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Viewership Insights: St. Louis Blues Win First Stanley Cup

By John Cassillo, Analyst and Contributor TV[R]EV published

Programming
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Super Bowl Ad Preview: Verizon Tops Wireless Brands for NFL Ad Spend Leading Up to the Big Game

By John Cassillo, Analyst and Contributor TV[R]EV published

Advertising
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Facebook, Apple, GEICO Lead Audience, Attention, Actions in NFL Playoffs

By John Cassillo, Analyst and Contributor TV[R]EV published

Advertising
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In the NBA Playoffs, LeBron James Is a Network of His Own

By John Cassillo, Analyst and Contributor TV[R]EV published

Advertising
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Viewership Deep Dive: Where Are the Country’s Biggest Sports Fans?

By John Cassillo, Analyst and Contributor TV[R]EV published

Programming
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Naomi Osaka Holds Her Own Versus NFL Kickoff, Serena This Weekend

By John Cassillo, Analyst and Contributor TV[R]EV published

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Three TV Data Takeaways from the 2018 World Series

By John Cassillo, Analyst and Contributor TV[R]EV published

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Which Real Housewives Audiences Overlap Most Within the Franchise?

By John Cassillo, Analyst and Contributor TV[R]EV published

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Where Did NCAA Tournament Audiences Go Without March Madness to Watch?

By John Cassillo, Analyst and Contributor TV[R]EV published

Programming
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Marvel Commands Attention With Bevy of Movie Ads in 2018

By John Cassillo, Analyst and Contributor TV[R]EV published

Advertising
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