John Cassillo, Analyst and Contributor TV[R]EV

John Cassillo is an analyst and contributor with TV[R]EV.

Latest articles by John Cassillo, Analyst and Contributor TV[R]EV

Nicholas Singleton #10 of the Penn State Nittany Lions runs with the ball to score a 87 yard touchdown against the Utah Utes during the third quarter in the 2023 Rose Bowl Game at Rose Bowl Stadium on January 02, 2023 in Pasadena, California.

Sports, News Dominate First Week of the Year: TV By the Numbers

By John Cassillo, Analyst and Contributor TV[R]EV published

With insights from iSpot.tv & Inscape

Sports
Sherrod Covil Jr. #12 of the Clemson Tigers tackles Squirrel White #10 of the Tennessee Volunteers during the second half in the Capital One Orange Bowl at Hard Rock Stadium on December 30, 2022 in Miami Gardens, Florida.

Bowl Games Power College Football Ad Impressions Surge: TV By the Numbers

By John Cassillo, Analyst and Contributor TV[R]EV published

With insights from iSpot.tv

Sports
Lionel Messi of Argentina controls the ball on his head during the FIFA World Cup Qatar 2022 Final match between Argentina and France at Lusail Stadium on December 18, 2022 in Lusail City, Qatar.

World Cup Concludes with Wins for Networks, Advertisers: TV By the Numbers

By John Cassillo, Analyst and Contributor TV[R]EV published

With insights from iSpot.tv & Inscape

Advertising
Mike White #5 throws a pass to Zonovan Knight #27 of the New York Jets in the third quarter of a game against the Buffalo Bills at Highmark Stadium on December 11, 2022 in Orchard Park, New York.

NFL Wins Week Again for Watch-Time, Ad Impressions: TV By the Numbers

By John Cassillo, Analyst and Contributor TV[R]EV published

With insights from iSpot.tv & Inscape

Sports
Jerry Jeudy #10 of the Denver Broncos makes a catch in the second quarter of a game against the Baltimore Ravens at M&T Bank Stadium on December 04, 2022 in Baltimore, Maryland.

Football Delivers Ad Impressions, Watch-Time Wins: TV By the Numbers

By John Cassillo, Analyst and Contributor TV[R]EV published

With insights from iSpot.tv & Inscape

Sports
Thibaut Courtois of Belgium dives in vain as Abdelhamid Sabiri (far right) of Morocco scores their team's first goal from a free kick during the FIFA World Cup Qatar 2022 Group F match between Belgium and Morocco at Al Thumama Stadium on November 27, 2022 in Doha, Qatar.

World Cup Group Stage Hits the Mark for Networks, Advertisers: TV By the Numbers

By John Cassillo, Analyst and Contributor TV[R]EV published

With insights from iSpot.tv & Inscape

Advertising
Jeff McNeil #1 of the New York Mets hits a two run double during the seventh inning against the San Diego Padres in game two of the Wild Card Series at Citi Field on October 08, 2022 in New York City.

MLB Wildcard Round Hits Home Run With Watch-Time, TV Ad Impressions: TV By the Numbers

By John Cassillo, Analyst and Contributor TV[R]EV published

With insights from iSpot.tv & Vizio's Inscape

Sports
In this NOAA handout image taken by the GOES satellite at 13:26 UTC, Hurricane Ian moves toward Florida on September 28, 2022 in the Gulf of Mexico.

Weather Channel Watch-Time, Impressions Rise With Hurricane Ian: TV By the Numbers

By John Cassillo, Analyst and Contributor TV[R]EV published

With insights from iSpot.tv & Vizio's Inscape

Technology
Aaron Patrick #94 of the Denver Broncos dives to attempt a tackle against Ray-Ray McCloud III #3 of the San Francisco 49ers at Empower Field at Mile High on September 25, 2022 in Denver, Colorado.

NFL Pushes NBC to Watch-Time No. 1, CBS Wins Ad Impressions: TV By the Numbers

By John Cassillo, Analyst and Contributor TV[R]EV published

With insights from iSpot.tv & Vizio's Inscape

Sports
Aaron Rodgers #12 of the Green Bay Packers is tackled by Al-Quadin Muhammad #55 of the Chicago Bears during the fourth quarter at Lambeau Field on September 18, 2022 in Green Bay, Wisconsin.

CBS, NFL Notch Wins for Watch-Time and Ad Impressions: TV By the Numbers

By John Cassillo, Analyst and Contributor TV[R]EV published

With insights from iSpot.tv & Vizio's Inscape

Sports
Quarterback Daniel Jones #8 of the New York Giants runs the ball during the second half against the Tennessee Titans at Nissan Stadium on September 11, 2022 in Nashville, Tennessee.

NFL's Opening Weekend Scores Watch-Time, Ad Impressions Wins: TV By the Numbers

By John Cassillo, Analyst and Contributor TV[R]EV published

With insights from iSpot.tv & Vizio's Inscape

Sports
Raleek Brown #14 of the USC Trojans scores a touchdown, to take a 21-7 over the Rice Owls, during the second quarter at United Airlines Field at the Los Angeles Memorial Coliseum on September 3, 2022 in Los Angeles, California.

College Football Delivers Watch-Time, Ad Impressions Wins for ABC: TV By the Numbers

By John Cassillo, Analyst and Contributor TV[R]EV published

With insights from iSpot.tv & Vizio’s Inscape

Sports
Li Fang-Mo #9 of the Asia-Pacific Region team from Taipei City, Chinese Taipei scores during the fourth inning of the Little League World Series consolation game against the Southeast Region team from Nolensville, Tennessee at Little League International Complex on August 28, 2022 in South Williamsport, Pennsylvania.

Little League World Series a Hit for Watch-Time, Ad Impression: TV By the Numbers

By John Cassillo, Analyst and Contributor TV[R]EV published

With insights from iSpot.tv & Vizio’s Inscape

Sports
Lance McCutcheon #82 of the Los Angeles Rams makes a touchdown catch over Brandon Sebastian #38, to take a 29-22 lead, during a 29-22 win in a preseason game at SoFi Stadium on August 13, 2022 in Inglewood, California.

NFL Preseason Games Catch Most Watch-Time: TV By the Numbers

By John Cassillo, Analyst and Contributor TV[R]EV published

With insights from iSpot.tv & Vizio’s Inscape

Sports
Yonathan Daza #2 of the Colorado Rockies gets ready in the batters box against the Arizona Diamondbacks at Chase Field on August 07, 2022 in Phoenix, Arizona.

Major League Baseball Nabs Weekly Watch-Time Win: TV By the Numbers

By John Cassillo, Analyst and Contributor TV[R]EV last updated

With insights from iSpot.tv & Vizio’s Inscape

Sports
A shark looks into the camera in a promo for Discovery's Shark Week

Discovery Channel Eats Up More Watch-Time During Shark Week: TV By the Numbers

By John Cassillo, Analyst and Contributor TV[R]EV published

With insights from iSpot.tv & Vizio’s Inscape

Streaming
A general view during the 92nd MLB All-Star Game presented by Mastercard at Dodger Stadium on July 19, 2022 in Los Angeles, California.

MLB Steals Watch-Time, Impressions Leads During All-Star Week: TV By the Numbers

By John Cassillo, Analyst and Contributor TV[R]EV published

With insights from iSpot.tv & Vizio’s Inscape

Sports
Cameron Smith of Australia plays a shot on the 16th hole during Day Four of The 150th Open at St Andrews Old Course on July 17, 2022 in St Andrews, Scotland.

Open Championship Wins Watch-Time, Ad Impressions for PGA: TV By the Numbers

By John Cassillo, Analyst and Contributor TV[R]EV published

With insights from iSpot.tv & Vizio’s Inscape

Sports
Elena Rybakina of Kazakhstan plays a backhand in the Women's Singles Final Match against Ons Jabeur of Tunisia during day thirteen of The Championships Wimbledon 2022 at All England Lawn Tennis and Croquet Club on July 09, 2022 in London, England.

Wimbledon Scores Watch-Time Win, While Baseball Is an Impressions Hit: TV By the Numbers

By John Cassillo, Analyst and Contributor TV[R]EV published

With insights from iSpot.tv & Vizio’s Inscape

Sports
Britain's Heather Watson serves the ball to Slovenia's Kaja Juvan during their women's singles tennis match on the fifth day of the 2022 Wimbledon Championships at The All England Tennis Club in Wimbledon, southwest London, on July 1, 2022.

Wimbledon Serves Ace for Watch-Time, GMA Scores Impressions Win: TV By the Numbers

By John Cassillo, Analyst and Contributor TV[R]EV published

With insights from iSpot.tv & Vizio’s Inscape

Sports
Artturi Lehkonen #62 of the Colorado Avalanche is stopped by Andrei Vasilevskiy #88 of the Tampa Bay Lightning in Game Six of the 2022 NHL Stanley Cup Final at Amalie Arena on June 26, 2022 in Tampa, Florida.

Stanley Cup Ices Watch-Time, Impressions Wins for ABC: TV By the Numbers

By John Cassillo, Analyst and Contributor TV[R]EV published

With insights from iSpot.tv & Vizio’s Inscape

Sports
Stephen Curry #30 of the Golden State Warriors goes up for a layup against the Boston Celtics in Game Six of the 2022 NBA Finals at TD Garden on June 16, 2022 in Boston, Massachusetts.

ABC Scores Watch-Time, Impressions Wins With NBA & NHL: TV By the Numbers

By John Cassillo, Analyst and Contributor TV[R]EV published

With insights from iSpot.tv & Vizio’s Inscape

Sports
Stephen Curry #30 of the Golden State Warriors drives to the basket against Derrick White #9 and Al Horford #42 of the Boston Celtics in the first half during Game Four of the 2022 NBA Finals at TD Garden on June 10, 2022 in Boston, Massachusetts.

NBA Finals Score Again With Most Watch-Time, Ad Impressions: TV By the Numbers

By John Cassillo, Analyst and Contributor TV[R]EV published

With insights from iSpot.tv & Vizio’s Inscape

Viewpoint
Stephen Curry #30 of the Golden State Warriors shoots during the first half against the Boston Celtics in Game Two of the 2022 NBA Finals at Chase Center on June 05, 2022 in San Francisco, California.

Audiences Fuel Watch-Time Wins for NBA Finals, French Open: TV By the Numbers

By John Cassillo, Analyst and Contributor TV[R]EV published

With insights from iSpot.tv & Vizio’s Inscape

Viewpoint
Jayson Tatum #0 of the Boston Celtics shoots the ball against the Golden State Warriors during the third quarter in Game One of the 2022 NBA Finals at Chase Center on June 2, 2022 in San Francisco, California.

Boston Celtics Are Most-Watched Team of the NBA Playoffs

By John Cassillo, Analyst and Contributor TV[R]EV published

With insights from Vizio’s Inscape

Programming
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