John Cassillo, Analyst and Contributor TV[R]EV

John Cassillo is an analyst and contributor with TV[R]EV.

Latest articles by John Cassillo, Analyst and Contributor TV[R]EV

Jimmy Butler #22 of the Miami Heat attempts a three point basket against the Boston Celtics during the second half in Game Six of the 2022 NBA Playoffs Eastern Conference Finals at TD Garden on May 27, 2022 in Boston, Massachusetts.
NBA Conference Finals Net Impressions, Watch-Time Wins: TV By the Numbers

By John Cassillo, Analyst and Contributor TV[R]EV Published

With insights from iSpot.tv & Vizio’s Inscape

Viewpoint
Justin Thomas of the United States plays a shot on seventh hole during the final round of the 2022 PGA Championship at Southern Hills Country Club on May 22, 2022 in Tulsa, Oklahoma.
PGA Championship Putts Toward Impressions, Watch-Time Leads: TV By the Numbers

By John Cassillo, Analyst and Contributor TV[R]EV Published

With insights from iSpot.tv & Vizio’s Inscape

Viewpoint
Maya Rudolph, Fred Armisen, and host Natasha Lyonne during the monologue 'Saturday Night Live' on Saturday, May 21, 2022.
'Saturday Night Live': Ad Impressions and Social Video Viewership From Season 47

By John Cassillo, Analyst and Contributor TV[R]EV Published

With data from iSpot.tv and Tubular Labs

Programming
Stephen Curry #30 of the Golden State Warriors takes a shot against Jaren Jackson Jr. #13 of the Memphis Grizzlies in Game Six of the 2022 NBA Playoffs Western Conference Semifinals at Chase Center on May 13, 2022 in San Francisco, California.
NBA Playoffs Continue to Dominate TV Ad Impressions, Watch-Time: TV By the Numbers

By John Cassillo, Analyst and Contributor TV[R]EV Published

With insights from iSpot.tv & Vizio’s Inscape

Viewpoint
Igor Shesterkin #31 of the New York Rangers makes a save against Bryan Rust #17 of the Pittsburgh Penguins in Game Four of the First Round of the 2022 Stanley Cup Playoffs at PPG PAINTS Arena on May 9, 2022 in Pittsburgh, Pennsylvania.
NHL, NBA Playoffs Pull in TV Ad Impressions, Watch-Time: TV By the Numbers

By John Cassillo, Analyst and Contributor TV[R]EV Published

With insights from iSpot.tv & Vizio’s Inscape

Viewpoint
Comcast logo
Comcast’s Social Video Advantage With 50 Minutes of Watch-Time Per Unique Viewer

By John Cassillo, Analyst and Contributor TV[R]EV Published

Comcast-owned videos were watched for 15.5 billion minutes by U.S. audiences across YouTube and Facebook

Streaming
Jameson Williams poses with NFL Commissioner Roger Goodell onstage after being selected 12th by the Detroit Lions during round one of the 2022 NFL Draft on April 28, 2022 in Las Vegas, Nevada.
ABC Wins Watch-Time, Impressions With NFL Draft and NBA Playoffs: TV By the Numbers

By John Cassillo, Analyst and Contributor TV[R]EV Published

With insights from iSpot.tv & Vizio’s Inscape

Viewpoint
Key art for Disney's 'The Wonderful World of Mickey Mouse'
What Else Can Disney Do While Reaching 49% of the U.S. on Social Video?

By John Cassillo, Analyst and Contributor TV[R]EV Published

Walt Disney Co.-owned videos were watched for 9.6 billion minutes by U.S. audiences across YouTube and Facebook in Q1 2022

Programming
Jimmy Butler #22 of the Miami Heat attempts a shot against Bogdan Bogdanovic #13 of the Atlanta Hawks during the second half in Game Four of the Eastern Conference First Round at State Farm Arena on April 24, 2022 in Atlanta, Georgia.
NBA Playoffs and ABC Score With TV Watch-Time: TV By the Numbers

By John Cassillo, Analyst and Contributor TV[R]EV Published

With insights from iSpot.tv & Vizio’s Inscape

Viewpoint
Chris Paul #3 of the Phoenix Suns handles the ball against Jose Alvarado #15 of the New Orleans Pelicans during the first half of Game One of the Western Conference First Round NBA Playoffs at Footprint Center on April 17, 2022 in Phoenix, Arizona.
Start of NBA Postseason Scores Impressions, Watch-Time Wins: TV By the Numbers

By John Cassillo, Analyst and Contributor TV[R]EV Published

With insights from iSpot.tv & Vizio’s Inscape

Viewpoint
Scottie Scheffler plays his shot from the 18th tee during the final round of the Masters at Augusta National Golf Club on April 10, 2022 in Augusta, Georgia.
Masters a Hole-in-One for TV Watch-Time: TV By the Numbers

By John Cassillo, Analyst and Contributor TV[R]EV Last updated

With insights from iSpot.tv & Vizio’s Inscape

Viewpoint
Eric Dixon #43 of the Villanova Wildcats shoots against the Kansas Jayhawks in the second half of the game during the 2022 NCAA Men's Basketball Tournament Final Four semifinal at Caesars Superdome on April 02, 2022 in New Orleans, Louisiana.
March Madness Nets Watch-Time, Impressions Lead: TV By the Numbers

By John Cassillo, Analyst and Contributor TV[R]EV Published

With insights from iSpot.tv & Vizio’s Inscape

Viewpoint
Armando Bacot #5 of the North Carolina Tar Heels and Fousseyni Drame #10 of the St. Peter's Peacocks battle for a rebound during the Elite Eight round game of the 2022 NCAA Men's Basketball Tournament at Wells Fargo Center on March 27, 2022 in Philadelphia, Pennsylvania.
NCAA Men’s Basketball Tournament Scores Watch-Time, Impressions Wins: TV By the Numbers

By John Cassillo, Analyst and Contributor TV[R]EV Published

With insights from iSpot.tv & Vizio’s Inscape

Viewpoint
Bennedict Mathurin #0 of the Arizona Wildcats dunks the ball against Eddie Lampkin #4 of the TCU Horned Frogs during the second half in the second round game of the 2022 NCAA Men's Basketball Tournament at Viejas Arena at San Diego State University on March 20, 2022 in San Diego, California.
March Madness a Slam Dunk for TV Watch Time, Ad Impressions: TV By the Numbers

By John Cassillo, Analyst and Contributor TV[R]EV Published

With insights from iSpot.tv & Vizio’s Inscape

Viewpoint
Iowa vs Purdue in Big Ten Championship
TV By the Numbers: Men’s College Basketball Scores Impressions, Watch-Time Lead on TV

By John Cassillo, Analyst and Contributor TV[R]EV Published

With insights from iSpot.tv & Vizio’s Inscape

Viewpoint
Georgetown vs. Connecticut on February 27, 2022
TV By the Numbers: College Basketball’s Watch-Time, Impressions Win Week on TV

By John Cassillo, Analyst and Contributor TV[R]EV Published

With insights from iSpot.tv & Vizio’s Inscape

Programming
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