Latest news
BIA Lowers Forecast for 2024 Local Ad Revenue To $172 Billion
By Jon Lafayette published
Political spending expected to hit $11.1 billion, up 15.5% from 2020
Congressional Candidates Are Big Buyers of Connected TV Ads
By Jon Lafayette published
Streamers go local to garner political ad dollars
Linear TV Ad Spending Fell 7% in Q4, Guideline Says
By Jon Lafayette published
Primetime premieres down 27%; NFL programming up 22%
Disney Sells Out Commercial Inventory During Oscars Broadcast
By Jon Lafayette published
Don Julio, Rolex, Bank of America integrated into awards show
Commercials During Women’s Sports Show Gains in Effectiveness: EDO
By Jon Lafayette published
Caitlin Clark scores for State Farm
Comscore Loss Widens in Q4 on Impairment Charge
By Jon Lafayette published
Revenue down 3.2%
Tom Hanks Headlines Content at A+E Networks Video Upfront
By Jon Lafayette published
New ‘InterAction’ metric launched to assure advertisers their multiplatform campaigns will perform
Philo Makes Its Addressable-Ad Supply Available Exclusively Through Dish Media
By Jon Lafayette published
Deal adds 1 million households to Dish’s addressable footprint
NEXT TV NEWSLETTER
The smarter way to stay on top of the streaming and OTT industry. Sign up below.