Media agencies can access insights about 250 million consumers across 80 million homes
Advertisers can access 19 million smart TV households and millions of mobile devices
TVSquared, the TV ad measurement and attribution company, said it named Debbie Wogan chief revenue officer and Jessica Hindlian as senior VP of identity & partnerships.
Merkle said its Merkury identity resolution and data platform will be using TransUnion’s TruAudience Data Marketplace to enable people-based ad campaigns via connected TV.
TransUnion said it signed an agreement to acquire Neustar, a company with identity resolution capabilities used in connection with targeted marketing and fraud detection.
Combination would provide another way for advertisers target and measure households across platforms
The smarter way to stay on top of the streaming and OTT industry. Sign up below.
Thank you for signing up to Next TV. You will receive a verification email shortly.
There was a problem. Please refresh the page and try again.