Latest TransUnion
TransUnion Adds Epsilon Data to Marketplace for Streaming Ads
Media agencies can access insights about 250 million consumers across 80 million homes
Vizio Using Data From TransUnion For Household Connect Campaigns
Advertisers can access 19 million smart TV households and millions of mobile devices
More Americans Streaming Than Watching Pay TV, Survey Finds
TransUnion says trend is favorable for advertisers
Acxiom Makes Data Available for Streamers Via TransUnion
Advertisers can fine-tune their CTV audience strategy
Audigent Working With TransUnion on Data-Driven Omnichannel Audiences
Advertisers can combine audiences in programmatic private marketplaces
TVSquared Hires Senior Execs From Amazon and TransUnion
TVSquared, the TV ad measurement and attribution company, said it named Debbie Wogan chief revenue officer and Jessica Hindlian as senior VP of identity & partnerships.
Merkle’s Merkury Data Platform Using TransUnion Marketplace for CTV Ads
Merkle said its Merkury identity resolution and data platform will be using TransUnion’s TruAudience Data Marketplace to enable people-based ad campaigns via connected TV.
TransUnion Agrees to Acquire Neustar for $3.1 Billion in Cash
TransUnion said it signed an agreement to acquire Neustar, a company with identity resolution capabilities used in connection with targeted marketing and fraud detection.
