Samba TV

Samba TV data says 1.1 million U.S. Disney Plus households paid the $30 ticket to watch the Marvel film

Samba TV sees 3.8 million households tuning in, topping ‘Godzilla vs. Kong’

Data from 28 million devices will enable more precise targeting

Samba TV figures translate to around $72 million in domestic box office revenue, based on average U.S. ticket price and household size

Television data company Samba TV said it has made another deal that will broaden the dataset Samba TV uses to measure the impact of live and time-shifted linear TV usage.

Data company Samba TV said that its new Analytics Dashboard is being used by some of its Fortune 500 clients in categories including entertainment, consumer packaged goods and e-commerce.

Swing states also over-indexed for Fox News

Samba TV records a 73% uptick over streaming service’s season one premiere a year ago

Rising ratings may mean big turnout for debate

Comscore said it is teaming up with Samba TV to expand its cross-platform measurement capabilities into Europe and deliver CTV viewing information starting in Italy and Sweden.