Latest Samba TV
‘Wonder Woman 1984’ Watched By 3.03 Million HBO Max Households in First Week
By Daniel Frankel last updated
Samba TV figures translate to around $72 million in domestic box office revenue, based on average U.S. ticket price and household size
Samba TV Gets Additional Viewer Data TiVo Households
By Jon Lafayette published
Television data company Samba TV said it has made another deal that will broaden the dataset Samba TV uses to measure the impact of live and time-shifted linear TV usage.
Brands Signing Up for Samba TV’s Dashboard
By Jon Lafayette published
Data company Samba TV said that its new Analytics Dashboard is being used by some of its Fortune 500 clients in categories including entertainment, consumer packaged goods and e-commerce.
Red States Watched More Fox News: Samba TV
By Jon Lafayette published
Swing states also over-indexed for Fox News
Disney Plus’ Season Two Debut of 'The Mandalorian’ Watched by 1.04 Million Households
By Daniel Frankel published
Samba TV records a 73% uptick over streaming service’s season one premiere a year ago
Samba TV: Town Hall Viewers Came From Left and Right
By Jon Lafayette published
Rising ratings may mean big turnout for debate
Comscore to Measure CTV with Samba TV
By Jon Lafayette last updated
Comscore said it is teaming up with Samba TV to expand its cross-platform measurement capabilities into Europe and deliver CTV viewing information starting in Italy and Sweden.
Disney Plus ‘Hamilton’ Viewership Exceeds Those Who’ve Seen It Live, Research Company Says
By Daniel Frankel published
Smart TV analytics company Samba TV says 2.7 million households tuned in to the streaming version through July 13
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