Samba TV data says 1.1 million U.S. Disney Plus households paid the $30 ticket to watch the Marvel film
Samba TV figures translate to around $72 million in domestic box office revenue, based on average U.S. ticket price and household size
Television data company Samba TV said it has made another deal that will broaden the dataset Samba TV uses to measure the impact of live and time-shifted linear TV usage.
Data company Samba TV said that its new Analytics Dashboard is being used by some of its Fortune 500 clients in categories including entertainment, consumer packaged goods and e-commerce.
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