Samba TV
Latest Samba TV

Linear TV Hours Watched Dropped 2% in 2nd Half of 2022: Samba TV
By Jon Lafayette published
Less than 50% of households watch linear TV every day

Women’s Sports Looking Strong for Advertisers, Samba TV Says
By Jon Lafayette published
39% of Gen Z sports fans are watching more women's sports

Next TV Innovation Awards 2022: Meredith Brace
By Daniel Frankel last updated
The Samba TV CMO is helping her company light up a dark corner of the streaming video business: audience metrics

Linear TV Viewing Hits Low Point in Q2: Samba TV
By Jon Lafayette last updated
95% of ad impressions seen by 50% of TV households

Samba TV Enters Spanish Market in Deal with Smartclip
By Jon Lafayette published
Analytics company continues international expansion

Disney Plus' 'Obi-Wan Kenobi' Signs Off Season 1 With an Impressive 1.8 Million U.S. Viewers
By Daniel Frankel published
Samba TV's Live+4D measurement is slightly below the record 2.2 million streams garnered by 'The Mandalorian' Season 2 finale, but it beat 'Book of Boba Fett's S1 sign-off by 20%

EDO Gives Oscar For Best Performance by a Commercial to Automaker Lucid
By Jon Lafayette published
Disney’s 'Lightyear' drew the most searches among movie and show trailers

Samba TV Finds Streaming Trends That Could Point to Oscar Winner
By Jon Lafayette published
Viewing of CODA showed the biggest increase after Best Picture nominations were announced
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