Samba TV

Latest about Samba TV

A person sits in front of a TV screen with a target, bullhorn and remote over it.
FreeWheel Integrates Samba TV’s ACR Data for Campaign Targeting

By Jon Lafayette Published

Clients can create custom audience segments for ads on linear, streaming and on-demand content

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Griselda Series
Fewer Non-White Actors Getting Lead Roles in Top Shows, Samba TV Reports

By Jon Lafayette Published

Lack of diversity hurts viewership, advertising engagement

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StackAdapt Programmatic
StackAdapt Adopts Data From Samba TV for Programmatic Campaigns

By Jon Lafayette Published

New offering provides reach forecasting and incremental reach measurement

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Election Ad Campaign Spending
Samba TV Nominates Next-Day Ad Targeting For Political Ads

By Jon Lafayette Published

Yahoo and TelevisaUnivision vote for new technology

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Meta
Samba TV Measuring Effect of Facebook, Instagram Campaigns on TV Viewing

By Jon Lafayette Published

Company studied dozens of campaigns after integration with Meta

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Samba TV
How Linear TV Lost Its 'Bump' in the Second Half of 2023 ... and Other Delights From Samba TV's 'State of Viewership' Report

By Daniel Frankel Published

The strike really did a number on broadcast and cable TV

Business
Equativ Samba TV
Equativ Integrates Samba TV Data Into Ad-Buying Platform

By Jon Lafayette Published

Advertisers can use Samba’s identity graph

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Election Ad Campaign Spending
Candidates Should Pursue Younger Voters Across Screens, Samba TV Study Finds

By Jon Lafayette Published

54% of millennials get their news from a streaming platform

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Watching TV
Millennials Most Likely To Embrace Ad-Supported Streaming: Samba TV

By Jon Lafayette Published

68% of that generation already have a service that shows commercials

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Samba TV logo
Samba TV Integrates Purchase Metrics From Affinity Solutions

By Jon Lafayette Published

Combination links TV viewing to shopping behavior

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