Samba TV's Live+4D measurement is slightly below the record 2.2 million streams garnered by 'The Mandalorian' Season 2 finale, but it beat 'Book of Boba Fett's S1 sign-off by 20%
Viewing of CODA showed the biggest increase after Best Picture nominations were announced
Advertisers using new currency can monitor campaigns across TV, CTV, digital video
With David Chase‘s prequel film opening to just over $4.5 million domestically, it wasn't like the audience chose to see the movie in theaters
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