Latest Samba TV
Linear TV Hours Watched Dropped 2% in 2nd Half of 2022: Samba TV
Less than 50% of households watch linear TV every day
Women’s Sports Looking Strong for Advertisers, Samba TV Says
39% of Gen Z sports fans are watching more women's sports
Next TV Innovation Awards 2022: Meredith Brace
The Samba TV CMO is helping her company light up a dark corner of the streaming video business: audience metrics
Linear TV Viewing Hits Low Point in Q2: Samba TV
95% of ad impressions seen by 50% of TV households
Samba TV Enters Spanish Market in Deal with Smartclip
Analytics company continues international expansion
Disney Plus' 'Obi-Wan Kenobi' Signs Off Season 1 With an Impressive 1.8 Million U.S. Viewers
Samba TV's Live+4D measurement is slightly below the record 2.2 million streams garnered by 'The Mandalorian' Season 2 finale, but it beat 'Book of Boba Fett's S1 sign-off by 20%
EDO Gives Oscar For Best Performance by a Commercial to Automaker Lucid
Disney’s 'Lightyear' drew the most searches among movie and show trailers
Samba TV Finds Streaming Trends That Could Point to Oscar Winner
Viewing of CODA showed the biggest increase after Best Picture nominations were announced
