Latest about Samba TV
FreeWheel Integrates Samba TV’s ACR Data for Campaign Targeting
Clients can create custom audience segments for ads on linear, streaming and on-demand content
Fewer Non-White Actors Getting Lead Roles in Top Shows, Samba TV Reports
Lack of diversity hurts viewership, advertising engagement
StackAdapt Adopts Data From Samba TV for Programmatic Campaigns
New offering provides reach forecasting and incremental reach measurement
Samba TV Nominates Next-Day Ad Targeting For Political Ads
Yahoo and TelevisaUnivision vote for new technology
Samba TV Measuring Effect of Facebook, Instagram Campaigns on TV Viewing
Company studied dozens of campaigns after integration with Meta
How Linear TV Lost Its 'Bump' in the Second Half of 2023 ... and Other Delights From Samba TV's 'State of Viewership' Report
The strike really did a number on broadcast and cable TV
Equativ Integrates Samba TV Data Into Ad-Buying Platform
Advertisers can use Samba’s identity graph
Candidates Should Pursue Younger Voters Across Screens, Samba TV Study Finds
54% of millennials get their news from a streaming platform
