Samba TV

Latest about Samba TV

Weekly vs. Bulk Releasing? Well, Tradition-Bound HBO's 'House of the Dragon' Beat Binge-Minded Netflix's 'Wednesday'

By Daniel Frankel Published 18 May 23

Samba TV research shows that while 'Wednesday' drew more U.S. viewership after 50 days, 'House of the Dragon' attracted more viewing overall

Business

Samba TV Tells Advertisers How To Reach Gen Z, The Streaming Generation

By Jon Lafayette Published 8 May 23

65% of 18-to-26 year-olds don’t have access to cable

Currency

Chiefs QB Patrick Mahomes with trophy after Super Bowl LVII

Super Bowl Viewing Up Slightly to 36.7 Million Households: Samba TV

By Jon Lafayette Published 13 February 23

Half time viewing slips to 28.5 million households

Currency

Linear TV Hours Watched Dropped 2% in 2nd Half of 2022: Samba TV

By Jon Lafayette Published 13 February 23

Less than 50% of households watch linear TV every day

Currency

Las Vegas Aces vs. Connecticut Sun in 2022 WNBA Finals

Women’s Sports Looking Strong for Advertisers, Samba TV Says

By Jon Lafayette Published 21 November 22

39% of Gen Z sports fans are watching more women's sports

Currency

Next TV Innovation Awards 2022: Meredith Brace

By Daniel Frankel last updated 9 September 22

The Samba TV CMO is helping her company light up a dark corner of the streaming video business: audience metrics

Fates & Fortunes

Linear TV Viewing Hits Low Point in Q2: Samba TV

By Jon Lafayette last updated 18 August 22

95% of ad impressions seen by 50% of TV households

Currency

Samba TV Enters Spanish Market in Deal with Smartclip

By Jon Lafayette Published 10 August 22

Analytics company continues international expansion

Currency

Disney Plus' 'Obi-Wan Kenobi' Signs Off Season 1 With an Impressive 1.8 Million U.S. Viewers

By Daniel Frankel Published 29 June 22

Samba TV's Live+4D measurement is slightly below the record 2.2 million streams garnered by 'The Mandalorian' Season 2 finale, but it beat 'Book of Boba Fett's S1 sign-off by 20%

Programming

EDO Gives Oscar For Best Performance by a Commercial to Automaker Lucid

By Jon Lafayette Published 29 March 22

Disney’s 'Lightyear' drew the most searches among movie and show trailers

Currency

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