The season-two premiere of The Mandalorian was watched by 1.04 million households on Friday Oct. 30, its first day on Disney Plus, according to Samba TV, a company that measures smart TV usage.
The viewership represents a 73% uptick over the first season debut of the Star Wars franchise spinoff, which premiered on Nov. 12, 2019 with the launch of Disney Plus.
Of course, Disney Plus—which reported 60 million subscribers worldwide at the end of the second quarter—has a much bigger audience than it did on launch day.
And entering its second season with one of its key characters, The Child, having gone zeitgeist, with Baby Yoda dolls lining the toy departments of major retailers this Christmas, The Mandalorian is in a different place, too.
Daniel Frankel is the managing editor of Next TV, an internet publishing vertical focused on the business of video streaming. A Los Angeles-based writer and editor who has covered the media and technology industries for more than two decades, Daniel has worked on staff for publications including E! Online, Electronic Media, Mediaweek, Variety, paidContent and GigaOm. You can start living a healthier life with greater wealth and prosperity by following Daniel on Twitter today!
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