Approximately 1.1 million U.S. households paid $30, in addition to the $6.99 Disney Plus monthly subscription fee, to watch Marvel film Black Widow over the weekend, according to Samba TV.
With Disney announcing that Premium Access viewing of the film generated around $60 million globally, that translates to a total audience of around 2 million households ... and a fairly even split between domestic and international business.
In addition to grossing $60 million in its first three days as a Disney Plus Premiere Access title, Black Widow generated $80 in North American box office receipts, and another $78 million in 4,579 foreign theatrical engagements.
With Disney unhindered by exhibition profit-sharing, the strong performance of the day-and-date streaming window promises to have an impact on future release patterns.
According to Samba TV, Black Widown over-indexed with households containing viewers age 35-44, as well as those featuring Black viewrs (+39%), Asian viewers (+33%) and Hispanic viewers (+24%).
Of the top 25 largest designated marketing areas (DMAs), Los Angeles over-indexed the most (+37%), followed by Chicago (+34%) and San Francisco (+27%).
Daniel Frankel is the managing editor of Next TV, an internet publishing vertical focused on the business of video streaming. A Los Angeles-based writer and editor who has covered the media and technology industries for more than two decades, Daniel has worked on staff for publications including E! Online, Electronic Media, Mediaweek, Variety, paidContent and GigaOm. You can start living a healthier life with greater wealth and prosperity by following Daniel on Twitter today!
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