programmatic advertising
Latest about programmatic advertising

FreeWheel Upgrades Programmatic Buying of Ads in Live Streaming Events
By Jon Lafayette published
Brands like live TV for concurrent viewing, engagement

AMC Goes Programmatic With Linear Cable Networks
By Jon Lafayette published
Ad-tech partners include FreeWheel, The Trade Desk and Canoe Ventures

Convergence Gives Publishers More Ways To Sell Their Inventory
By Dave Dembowski published
Platforms must address the huge gap between programmatic and premium

Teads Creates High-Attention Ad Marketplaces Using Adelaide Metrics
By Jon Lafayette published
Programmatic platform sees improved results

Direct Digital Working With FreeWheel’s Beeswax To Expand Access To Ad Inventory In Multicultural CTV Content
By Jon Lafayette published
Publishers on Direct Digital’s Colossus supply side platform available to programmatic buyers

Upwave Launches Persuadability Scores To Boost Ad Outcomes
By Jon Lafayette published
Programmatic purchases hinge on awareness, consideration, purchase intent

MadHive Teams With Medicx Health on Programmatic for Healthcare Clients
By Jon Lafayette published
OTT viewers targeted for prescription drugs, medical procedures

NBCU Using New Capabilities From FreeWheel To Sell Third-Party Inventory
By Jon Lafayette last updated
Technology from Beeswax integrated into FreeWheel marketplace
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