Latest about programmatic advertising
FreeWheel Upgrades Programmatic Buying of Ads in Live Streaming Events
Brands like live TV for concurrent viewing, engagement
AMC Goes Programmatic With Linear Cable Networks
Ad-tech partners include FreeWheel, The Trade Desk and Canoe Ventures
Convergence Gives Publishers More Ways To Sell Their Inventory
Platforms must address the huge gap between programmatic and premium
Teads Creates High-Attention Ad Marketplaces Using Adelaide Metrics
Programmatic platform sees improved results
Direct Digital Working With FreeWheel’s Beeswax To Expand Access To Ad Inventory In Multicultural CTV Content
Publishers on Direct Digital’s Colossus supply side platform available to programmatic buyers
Upwave Launches Persuadability Scores To Boost Ad Outcomes
Programmatic purchases hinge on awareness, consideration, purchase intent
MadHive Teams With Medicx Health on Programmatic for Healthcare Clients
OTT viewers targeted for prescription drugs, medical procedures
NBCU Using New Capabilities From FreeWheel To Sell Third-Party Inventory
Technology from Beeswax integrated into FreeWheel marketplace
