programmatic advertising AMC Goes Programmatic With Linear Cable Networks Ad-tech partners include FreeWheel, The Trade Desk and Canoe Ventures Convergence Gives Publishers More Ways To Sell Their Inventory Platforms must address the huge gap between programmatic and premium Teads Creates High-Attention Ad Marketplaces Using Adelaide Metrics Programmatic platform sees improved results Latest programmatic advertising Wurl Launches Batch of Streaming Channels By Jeff Baumgartner published 25 July 16 Multichannel News TWC Media Launches Household-Based Ad Targeting By Jeff Baumgartner published 9 March 16 Multichannel News Time Snaps Up Viant By Jeff Baumgartner published 11 February 16 Multichannel News Sky Invests in Programmatic Ad Tech Firm By Jeff Baumgartner published 25 January 16 Multichannel News AOL Adds Programmatic Expertise By Jeff Baumgartner published 26 January 16 Multichannel News Cox’s Videa Unit Adds Programmatic Partners By Jon Lafayette published 14 April 16 Multichannel News Investment Firms Acquire Majority Stake in Beachfront Media By Jeff Baumgartner published 5 December 17 Multichannel News Cadent Taps Chief Product Officer By Jeff Baumgartner published 26 June 18 Multichannel News Retailer Target Makes First Self-Serve Programmatic Buy at NBCU By Jon Lafayette published 26 September 17 Multichannel News Adap.tv, FreeWheel Connect On Programmatic Ad Test By Jeff Baumgartner published 29 May 14 Multichannel News 123456Archives NEXT TV NEWSLETTERThe smarter way to stay on top of the streaming and OTT industry. Sign up below.* To subscribe, you must consent to Future’s privacy policy. MOST READ1Estephany Haro Named Assistant News Director at Bay Area Telemundo 2‘The Steve Wilkos Show’ Renewed for Season 18 3Martin Scorsese to Headline Fox Nation's Latest Religious-Themed Docuseries, 'The Saints'4Integration of Hulu Into Disney Plus Described as 'Massive Lift' Involving More Than 100,000 Individual Creative Assets5Ariana DeBose Back as Tonys Host
Investment Firms Acquire Majority Stake in Beachfront Media By Jeff Baumgartner published 5 December 17
Retailer Target Makes First Self-Serve Programmatic Buy at NBCU By Jon Lafayette published 26 September 17