Advertisers are using more data about TV audiences to target commercials and better coordinate multi-platform campaigns, a new report shows.
According to the 2nd Quarter U.S. Video Market At-A-Glance analysis from advertising software firm Videology, the number of video campaigns using audience data to target specific audiences is up 91% from the first quarter.
"In this era of convergence, brands are looking for ways to most efficiently and effectively reach their consumers. In most cases, cross-screen planning and buying drives both of these metrics," said Scott Ferber, Videology chairman and CEO. "With so much cross-screen data now at advertisers' fingertips, the planning siloes between TV and digital video campaigns are truly coming down."
Read more at B&C.
The smarter way to stay on top of the multichannel video marketplace. Sign up below.
Thank you for signing up to Multichannel News. You will receive a verification email shortly.
There was a problem. Please refresh the page and try again.