Ad buying using programmatic technology will reach $14.2 billion globally this year, up 49%, according to a new forecast by media buyer Magna Global.
Programmatic—which automate parts of the ad buying and selling process to cut costs and increase effectiveness—will hit $36.8 billion in expenditures by 2019, says Magna, which includes both display and video ad inventory in its estimates.
Magna says the U.S. is leading the global adoption of programming with $7.7 billion in transactions expected in 2015.
Read more at B&C.
Jon has been business editor of Broadcasting+Cable since 2010. He focuses on revenue-generating activities, including advertising and distribution, as well as executive intrigue and merger and acquisition activity. Just about any story is fair game, if a dollar sign can make its way into the article. Before B+C, Jon covered the industry for TVWeek, Cable World, Electronic Media, Advertising Age and The New York Post. A native New Yorker, Jon is hiding in plain sight in the suburbs of Chicago.
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