Ad buying using programmatic technology will reach $14.2 billion globally this year, up 49%, according to a new forecast by media buyer Magna Global.
Programmatic—which automate parts of the ad buying and selling process to cut costs and increase effectiveness—will hit $36.8 billion in expenditures by 2019, says Magna, which includes both display and video ad inventory in its estimates.
Magna says the U.S. is leading the global adoption of programming with $7.7 billion in transactions expected in 2015.
Read more at B&C.
