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Magna Sees Stronger Outlook For 2022 Video Ad Revenue

By Jon Lafayette published

National broadcast and cable down ‘only’ 4.1%

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Magna Sees Ukraine War Slowing U.S. Advertising Market Growth

By Jon Lafayette published

National TV revenues seen down 1% in 2022; local TV to rise 16%

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National TV Revenue to Grow 4.6% in 2020

By Jon Lafayette last updated

Magna Global forecast sees local TV ad revenue down 20.4%

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Personalized Ads Can Boost Purchase Intent

By Jon Lafayette published

Personalized ads can forge stronger connections with consumers and ultimately boost purchase intent, a new study from media buyer Magna and IPG Media Lab.

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Magna Forecasts 13.2% Drop in 2020 National TV Revenue

By Jon Lafayette last updated

In the throes of a pandemic, national television advertising revenue is expected to drop 13.2% in 2020 and recover by 4.3% in 2021 according to a new forecast from major media buyer Magna Global.

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Programmatic Buying Hits $14.2B in 2015

By Jon Lafayette published

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On Demand Summit 2016: Hope For Ad-Supported TV

By Kent Gibbons published

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