programmatic advertising Latest about programmatic advertising Adap.tv, FreeWheel Connect On Programmatic Ad Test By Jeff Baumgartner published 29 May 14 Technology Ooyala Buys Videoplaza By Jeff Baumgartner published 20 October 14 Technology SpotXchange Cooks Up Programmatic TV Initiative By Jeff Baumgartner published 10 December 14 Advertising Adelphic, Facebook's LiveRail Strike Programmatic Ad Deal By MCN Staff published 15 June 15 Technology Fox Television Stations Rides LiveRail By Jeff Baumgartner published 5 December 14 Advertising Comcast In Talks To Buy Visible World: WSJ By Jeff Baumgartner published 27 February 15 Technology Ad Agencies Expect Bigger Budgets, More Digital By Leslie Jaye Goff published 11 February 15 Technology Cord-Bundlers Are the True Disruptors By Randy Cooke, SpotXchange published 1 June 15 Technology More Advertisers Using Data to Target Campaigns By Jon Lafayette published 6 August 15 Advertising Weaving a Programmatic Web By George Winslow (Broadcasting & Cable) published 29 June 15 Viewpoint 1 2 3 4 5 6 Archives NEXT TV NEWSLETTERThe smarter way to stay on top of the streaming and OTT industry. Sign up below.* To subscribe, you must consent to Future’s privacy policy. LATEST ARTICLES1B+C Hall of Fame Honors the Class of 20252B+C Hall of Fame Announces Its Class of 2025 3DirecTV Acquires Dish, Unifying Struggling Satellite Business 4Next Text: As DirecTV and Dish Try to Seize the Remains of the Day, Does It Even Matter?5Freeze Frame: B+C Hall of Fame 2024
