programmatic advertising

Latest about programmatic advertising

Viant Stock Jumps 90% After Initial Public Offering

By Jon Lafayette Last updated 10 February 21

Viant stock jumped 90% after the programmatic software company made its initial public offering Wednesday.

Advertising

Magnite Aims to Unify Direct, Programmatic OTT Demand

By Jon Lafayette Published 2 February 21

Magnite, the sell-side advertising platform said it has moved its Unified Decisioning system for connected TV and over-the-top video creators into an open beta test phase.

Currency

Tremor Video Volume Jumps on Self-Service Platform

By Jon Lafayette Published 16 November 20

Programmatic platform Tremor Video said that business has skyrocketed on its self-service platform.

Advertising

Beachfront Peddles Canoe VOD Inventory in Real Time

By Jon Lafayette Last updated 12 November 20

Technology enables automated audience-based buys

Advertising

Unruly, Publica Team Up to Offer CTV Pod Programmatic

By Jon Lafayette Last updated 9 November 20

Programmatic video ad platforms Unruly and Publica said they are working together to give connected TV sellers more control and better monetization over their inventory.

Streaming

PubMatic Sees ROI Benefit With MediaMath’s Source

By Jon Lafayette Published 27 October 20

Demand-side ad platform PubMatic has enhanced its relationship with Source, the programmatic supply chain developed by MediaMath, resulting in increased return on investment for PubMatic’s clients.

Advertising