Tremor Video said Hulu has selected its sell-side platform to power an advanced TV advertising system that will span PCs as well as mobile and TV-connected OTT devices.
Tremor said the deal will enable Hulu to provide advertisers with a library of premium, long-form video inventory using a private, and automated marketplace.
RELATED: Hulu to Launch Programmatic Ad Buying
Hulu currently offers an SVOD service with limited ads for $7.99 per month, as well as an ad-free version that runs $11.99 per month. Hulu’s also nearing the debut of a live TV service that will include the ad-supported SVOD offering.
“After a thorough marketplace review, we selected Tremor Video to help Hulu bring digital automation across screens. Tremor Video not only understood our Advanced TV vision, but customized their supply-side technology to meet our specific marketplace requirements,” Doug Fleming, head of advanced TV at Hulu, said in a statement. “Tremor Video is an important component of Hulu’s Advanced TV offering, providing advertisers with the choice to leverage more automation to deliver the ad experience viewers prefer."
Weekly digest of streaming and OTT industry news
Thank you for signing up to Multichannel News. You will receive a verification email shortly.
There was a problem. Please refresh the page and try again.