Not only are more viewers watching connected TV, but the advertising on CTV is more effective, according to a survey by video advertising platform Unruly, part of Tremor International.
Programmatic platform Tremor Video said it is offering its connected-TV ad clients dynamic video storytelling so that they can deliver personalized messages to targeted consumers.
The smarter way to stay on top of the streaming and OTT industry. Sign up below.
Thank you for signing up to Next TV. You will receive a verification email shortly.
There was a problem. Please refresh the page and try again.