Cox Media’s Videa programmatic TV unit said it has made a series of deals that will increase the scale and scope of the business it does.
Videa said its supply-side platform reached agreements to get ad inventory from the Raycom and E.W. Scripps stations group. It will work with the demand-side platforms TubeMogul, the Trade Desk and VideoAmp. It also made a deal with media tech company and data provider 4C.
“The new deals with our sell- and buy-side partners enable us to create scale with both breadth and depth of inventory in local markets, while also providing the highest programmatic demand to our broadcast clients,” said Shereta Williams, president of Videa. “We are excited to expand our automated sales solution and make it easier to buy local audiences at scale.”
The smarter way to stay on top of the multichannel video marketplace. Sign up below.
Thank you for signing up to Multichannel News. You will receive a verification email shortly.
There was a problem. Please refresh the page and try again.