Latest about Programmatic
StackAdapt Adopts Data From Samba TV for Programmatic Campaigns
New offering provides reach forecasting and incremental reach measurement
Paramount Launches Conduit for Direct Programmatic Sales
EyeQ working with FreeWheel, supply-side platforms
Three Misconceptions Holding Programmatic Back at This Year’s Upfronts
Still hurdles to overcome in making the technology work for TV
Fox To Sell Programmatic Ad Inventory Using Magnite
Companies will work together to streamline the buying process
Disney, The Trade Desk Deal Aims To Accelerate Programmatic Sales
Data collaboration boosts addressable advertising
Cadent Enables Programmatic Bidding Across Multiple Devices
Addressable linear and CTV can be bought via self-serve system
NBCUniversal Expands Programmatic Ad Buying on Peacock
Neworks introduces new ad formats and adds new NBCU Checkout lanes on Comcast platforms
GroupM Launches Programmatic Marketplace with Magnite, PubMatic
Clients get better access to premium connected TV inventory with less opportunity for fraud
