programmatic Paramount Launches Conduit for Direct Programmatic Sales EyeQ working with FreeWheel, supply-side platforms Three Misconceptions Holding Programmatic Back at This Year’s Upfronts Still hurdles to overcome in making the technology work for TV Fox To Sell Programmatic Ad Inventory Using Magnite Companies will work together to streamline the buying process Latest programmatic NBCU Jumps Into Programmatic Pool By Jon Lafayette published 29 September 14 Multichannel News GTCR Buys Majority Stake in Programmatic Company By Mike Farrell published 31 August 17 Multichannel News Roku Partners With Adobe, Opens Up First-Party Data to Programmatic Buying By Daniel Frankel published 26 March 19 Multichannel News Univision Taps AOL’s One for Programmatic Buys By Jacobson Adam published 1 June 16 Multichannel News Cox’s Videa Unit Adds Programmatic Partners By Jon Lafayette published 14 April 16 Multichannel News Programmatic Key to Higher Sales By Jon Lafayette published 4 June 18 Multichannel News Cedato Launches Engagement-Driven Video Ad Format By Jon Lafayette published 3 July 18 Multichannel News Programmatic 2018: Local TV Markets Gravitating Toward Programmatic By R. Thomas Umstead published 8 June 18 Multichannel News Super Bowl, Olympics Join Sling TV’s Sports Playbook By Jon Lafayette published 5 February 18 Multichannel News NAB: WideOrbit Officially Opens Programmatic TV Marketplace By George Winslow published 13 April 15 Multichannel News 1234Archives NEXT TV NEWSLETTERThe smarter way to stay on top of the streaming and OTT industry. Sign up below.* To subscribe, you must consent to Future’s privacy policy. MOST READ1Warner Bros. Discovery Brings Candy Crush To Life In Branded Content2Impact Network Launching Health Month Initiative3Michael Kassan Hits Lawyer For UTA With $125 Million Slander Suit4‘Flip Side’ Will Be Produced via Partnership Between CBS, GSN 5Netflix Takes On Agatha Christie Novel
Roku Partners With Adobe, Opens Up First-Party Data to Programmatic Buying By Daniel Frankel published 26 March 19
Programmatic 2018: Local TV Markets Gravitating Toward Programmatic By R. Thomas Umstead published 8 June 18