programmatic StackAdapt Adopts Data From Samba TV for Programmatic Campaigns New offering provides reach forecasting and incremental reach measurement Paramount Launches Conduit for Direct Programmatic Sales EyeQ working with FreeWheel, supply-side platforms Three Misconceptions Holding Programmatic Back at This Year’s Upfronts Still hurdles to overcome in making the technology work for TV Latest programmatic NAB: WideOrbit Officially Opens Programmatic TV Marketplace By George Winslow published 13 April 15 Multichannel News Programmatic TV’s Journey Into Primetime By Bryan Bartlett published 24 March 15 Multichannel News Programmatic Part of the Upfront #AdvancedAd By Mike Reynolds published 11 March 15 Multichannel News Next TV: Programmatic 'Is Not Here To Destroy' By Jessika Walsten published 11 September 14 Multichannel News Programmatic TV ‘Not a Race To The Bottom’ #AdvancedAd By Jeff Baumgartner published 12 March 15 Multichannel News Bulking Up By Jeff Baumgartner published 31 August 15 Multichannel News Comcast Spotlight Taps Former AOL Exec Condon as Chief Revenue Officer By Daniel Frankel published 28 September 18 Multichannel News 5 Questions About Programmatic Advertising By Charlene Weisler and Mitch Oscar published 30 June 15 Multichannel News Turner Partners With Epsilon, Krux, Oracle in the Cloud By Jon Lafayette published 30 June 15 Multichannel News Data’s Here to Save the Wheel, Not Stop It By Ryan Reed, Lotame published 12 September 16 Multichannel News 1 2 3 4 Archives NEXT TV NEWSLETTERThe smarter way to stay on top of the streaming and OTT industry. Sign up below.* To subscribe, you must consent to Future’s privacy policy. LATEST ARTICLES1B+C Hall of Fame Announces Its Class of 2025 2DirecTV Acquires Dish, Unifying Struggling Satellite Business 3Next Text: As DirecTV and Dish Try to Seize the Remains of the Day, Does It Even Matter?4Freeze Frame: B+C Hall of Fame 20245E.W. Scripps Folding Scripps News, Eliminating 200 Jobs; Stock Jumps 15%
Comcast Spotlight Taps Former AOL Exec Condon as Chief Revenue Officer By Daniel Frankel published 28 September 18
