Latest about programmatic
FreeWheel, Comcast’s ad-tech company, traces the explosive growth of connected TV and programmatic ad buying in its new 10th anniversary Video Market Report.
Programmatic platform Tremor Video said that business has skyrocketed on its self-service platform.
Data on fees and matching gives industry roadmap to providing added value
Verizon Media said it has launched OTT Smart Auction, which enables publishers of long-form on-demand or live streaming content to bring in programmatic demand to compete with reserved ad sales.
Programmatic platform Tremor Video said it is offering its connected-TV ad clients dynamic video storytelling so that they can deliver personalized messages to targeted consumers.
SpotX said it has made a deal to integrate Acxiom data into its audience-based buying capabilities.
In an uncommon move, an ad tech company, Viant, on Monday launched an ad campaign for itself touting its programmatic platform.
Comcast Technology Solutions helps open new channel for buyers
