Turner Broadcasting has partnered with technology companies Epsilon, Krux and Oracle to enable clients and media agencies to connect to the programmer's data cloud.
The Turner Data Cloud, a platform announced at the company’s upfront in May, enables audience targeting by aggregating Turner’s data sources with other third-party information about audiences. That data can be used to mount campaigns using inventory from the Turner Premium Marketplace.
“We are joining forces with industry-leading data and technology companies to power the Turner Premium Marketplace powered by an unrivaled central repository of data,” Stephano Kim, chief data strategist, Turner Broadcasting, said in a statement. “Fueling multi-screen ecosystems, Turner Premium Marketplace will enable our sales divisions to take their client conversations to a new level of insight and strategy to more effectively execute advertising campaigns across Turner’s portfolio."
Read more at broadcastingcable.com.
Jon has been business editor of Broadcasting+Cable since 2010. He focuses on revenue-generating activities, including advertising and distribution, as well as executive intrigue and merger and acquisition activity. Just about any story is fair game, if a dollar sign can make its way into the article. Before B+C, Jon covered the industry for TVWeek, Cable World, Electronic Media, Advertising Age and The New York Post. A native New Yorker, Jon is hiding in plain sight in the suburbs of Chicago.
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