Turner Broadcasting has partnered with technology companies Epsilon, Krux and Oracle to enable clients and media agencies to connect to the programmer's data cloud.
The Turner Data Cloud, a platform announced at the company’s upfront in May, enables audience targeting by aggregating Turner’s data sources with other third-party information about audiences. That data can be used to mount campaigns using inventory from the Turner Premium Marketplace.
“We are joining forces with industry-leading data and technology companies to power the Turner Premium Marketplace powered by an unrivaled central repository of data,” Stephano Kim, chief data strategist, Turner Broadcasting, said in a statement. “Fueling multi-screen ecosystems, Turner Premium Marketplace will enable our sales divisions to take their client conversations to a new level of insight and strategy to more effectively execute advertising campaigns across Turner’s portfolio."
Read more at broadcastingcable.com.
