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Oracle’s Audiences Available for Connected TV Targeting Through OpenX

By Jon Lafayette Published

Supply-side targeting makes more inventory available to buyers

Currency
Oracle Dish Addressable Advertisign
Oracle Helping Dish, Sling Target Addressable TV Ads

By Jon Lafayette Published

Oracle Advertising said it is collaborating with Dish Media to target addressable advertising campaigns reaching Dish TV and Sling TV subscribers.

Currency
Supreme Court of the United States
Supreme Court: Google Copy of Oracle's Java API Code Was Fair Use

By John Eggerton Last updated

Decision is big win for Oracle competitors

Policy
Dish Wireless
Dish Wireless Pushes Forward

By Mike Farrell Last updated

Charlie Ergen says funding is in place, first city to go live in Q3

On The Money
A family watching TV
TVision Launches Person-Based Advanced Audience Projections

By Jon Lafayette Published

TVision, which measures TV commercial engagement, said it has begun projecting audiences at the personal level for advanced advertising players including Oracle Data Cloud, Xandr, VideoAmp and iSpot.

Advertising
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Trump Blesses Oracle/Walmart TikTok Bid

By John Eggerton Last updated

Calls it great deal for America

Policy
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TikTok Reportedly Close to $20B-$30B Sale

By Daniel Frankel Published

Business
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Oracle's Moat to Use iSpot TV Ad Measurement

By Jon Lafayette Published

Delivers impression verification and attention scoring for Moat Reach

Currency
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Pai Meets With Silicon Valley Over Net Neutrality

By John Eggerton Published

Policy
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Oracle Buys Digital Measurement Specialist Moat

By Jeff Baumgartner Published

Technology
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