Oracle Buys Digital Measurement Specialist Moat
By Jeff Baumgartner published
Oracle has struck a deal to acquire Moat, a digital measurement company that counts clients such as ESPN, Facebook, NBCUniversal, Snapchat and YouTube.
Financial terms were not disclosed, but Oracle said Moat will join its Oracle Data Cloud unit which supplies data and analytics to marketers and publishers, but that Moat will also remain an “independent platform.”
Oracle hopes Moat will complement its platform, already used by brands such as Nestle, Proctor & Gamble and Unilever.
Oracle noted in its Q&A about the deal that it is reviewing Moat’s product roadmap.
The smarter way to stay on top of the multichannel video marketplace. Sign up below.
Thank you for signing up to Multichannel News. You will receive a verification email shortly.
There was a problem. Please refresh the page and try again.