Latest about big data
Nielsen Set To Add Big Data to Local Ratings in All Markets Starting in January
Panel-only data will be available solely for research and analysis
Publicis Won’t Use Nielsen’s Big Data as Currency in This Upfront
Giant media buyer believes numbers haven’t been stable and there isn’t enough historical data to make projections
Nielsen Plans To Make ‘Big Data’ Available as Currency in September
New measurement system increases homes using television by about 4%
Nielsen Tackled, Won’t Use Amazon Data In ‘Thursday Night Football’ Ratings, but It’s Only First Down
Measurement company working to address MRC ‘questions’
CIMM To Assess Value of Panels in Cross-Platform Measurement
Project led by Joan FitzGerald and Jonathan Steuer
Nielsen Expands Deal To License Viewing Data From Comcast
Return-path data to be incorporated into Nielsen One, local TV measurement
In New Setback, Nielsen Says Its ‘Big Data’ Isn’t Ready for Transacting
Audit meeting at Media Rating Council postponed
Nielsen Defends Panels, Attacks Competitors’ Big-Data Approach
Using data sets increases ‘the possibility of waste and fraud‘
