Latest big data
In New Setback, Nielsen Says Its ‘Big Data’ Isn’t Ready for Transacting
By Jon Lafayette last updated
Audit meeting at Media Rating Council postponed
Nielsen Defends Panels, Attacks Competitors’ Big-Data Approach
By Jon Lafayette published
Using data sets increases ‘the possibility of waste and fraud‘
The Not-So-Hidden Problem With Big Data Sets
By Molly Poppie published
Industry's current data sets don't always represent who is watching
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