Latest big data
Nielsen Tackled, Won’t Use Amazon Data In ‘Thursday Night Football’ Ratings, but It’s Only First Down
Measurement company working to address MRC ‘questions’
CIMM To Assess Value of Panels in Cross-Platform Measurement
Project led by Joan FitzGerald and Jonathan Steuer
Nielsen Expands Deal To License Viewing Data From Comcast
Return-path data to be incorporated into Nielsen One, local TV measurement
In New Setback, Nielsen Says Its ‘Big Data’ Isn’t Ready for Transacting
Audit meeting at Media Rating Council postponed
Nielsen Defends Panels, Attacks Competitors’ Big-Data Approach
Using data sets increases ‘the possibility of waste and fraud‘
The Not-So-Hidden Problem With Big Data Sets
Industry's current data sets don't always represent who is watching
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