Political Advertising

Latest about Political Advertising

Election Ad Campaign Spending
Digital Ad Sellers See More Political Activity, IAB Study Finds

By Jon Lafayette Published

84% of sellers say prices are up

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voting and politics
Comcast’s Effectv Adds Capabilities for Political Advertisers

By Jon Lafayette Published

Dynata to provide insights on viewer response to campaigns

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Election Ad Campaign Spending
LG Ad Solutions Says It’s Smart for Political Advertisers To Buy Streaming Ads

By Jon Lafayette Published

Survey shows Dem, GOP and independent CTV viewers prefer streaming to cable, satellite, broadcast

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Election Ad Campaign Spending
New Forecast Sees Political Ad Spending Hitting $10.7 Billion in 2024

By Jon Lafayette Published

AdImpact sees $5.4 billion for broadcast, over $1.9 billion for cable, $1.5 billion for CTV

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Election Ad Campaign Spending
Samba TV Nominates Next-Day Ad Targeting For Political Ads

By Jon Lafayette Published

Yahoo and TelevisaUnivision vote for new technology

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A campaign sign graveyard
Congressional Candidates Are Big Buyers of Connected TV Ads

By Jon Lafayette Published

Streamers go local to garner political ad dollars

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Election Ad Campaign Spending
Viewers Say They Can Be Swayed by Political Ads

By Jon Lafayette Published

LoopMe survey warns repetitive ads can create negative sentiment

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Robin Porter LoopMe
LoopMe Starts Political Ad Unit Lead by Robin Porter

By Jon Lafayette Published

Exec was previously with Comcast

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Election Ad Campaign Spending
Candidates Should Pursue Younger Voters Across Screens, Samba TV Study Finds

By Jon Lafayette Published

54% of millennials get their news from a streaming platform

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Trevor Heaton Jared Salles Brad Phillips
Katz Media Group Nominates Its Political Team for Promotions

By Jon Lafayette Published

Trevor Heaton, Jared Salles, Brad Phillips get new titles

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